Marketest, a subsidiary of Netetude UK offers a comprehensive report on consumer opinion regarding the booming markets of online shopping.
The objective of the present research is to dwelve into the consumer opinion regarding their experiences in online shopping and what their experience has been like. This questionnaire was primarily created prior to the creation of an online gift shop. It was used to determine:
- Buying habits
- Consumer budgets
- Experience with group gifts
This particular research is of importance to companies which operate online shops or will be venturing into online shopping market.
