Several web applications like content optimization and online advertising involve
recommending items from an inventory for each user visit to maximize some yield metric of
interest (e.g. click rates). These are instances of large scale recommender system problems that entail several statistical challenges. We provide a mathematical description of the problem followed by modeling solutions for a content optimization problem that arises in the context of Yahoo! Front Page (www.yahoo.com)
Throughout, concepts are illustrated with examples and results obtained from bucket tests
conducted on a real system.
SPEAKER BIOGRAPHY: Deepak Agarwal is currently a Principal research scientist at
Yahoo! Research. Prior to joining Yahoo!, he was a member of the statistics department at
AT&T Research. He is a statistician interested in scalable modeling approaches for large
scale applications. He has done extensive research on large scale hierarchical random
effects model, computational advertising, modeling massive social networks with
applications to call graph that arise in the telecommunications industry and modeling
massive dyadic data that arise in applications like recommender systems. He has won four best paper awards (JSM 2001, SDM 2004, KDD 2007, ICDM 2009) that are directly related to the material of the talk. He has also done research in anomaly detection using a time series approach and computational approaches for scaling spatial scan statistic to large data sets. He regularly serves on program committees of data mining and machine learning conferences. He is currently associate editor for Journal of American Statistical Association, the top journal in the field of Statistics. He have given two tutorials on Statistical Challenges in Online Advertising at CIKM 2009 and KDD 2009. Deepak, in collaboration with his coauthors, have developed algorithms for real recommender systems that have been successfully deployed and thus has experience with both practical and scientific issues that arise in such applications.
Keywords: Online Advertising, Machine Learning, Data Mining, Recommender System,
Optimization Large Matrices, Web Applications, Content Optimization, Regression
Intended for CTO, principal researcher, statistician, software developer, scientific researcher
Association for Computing Machinery
Event Details: http://www.sfbayacm.org/?
