Previously, PitchRate.com allowed users to attach online press kits that were developed only with Gerber’s PressKit 24/7 online press kit technology (http://www.PressKit247.com). PitchRate.com now also enables users who have created online press kits with the InstantMediaKit.com (http://www.InstantMediaKit.com) and TheOnlinePressKit.com (http://TheOnlinePressKit.com) technologies to attach their online press kit to their PitchRate.com profiles.
According to Gerber, 93% percent of all journalists prefer to get their information online. Gerber adds, “Now that our experts and publicists can automatically attach online press kits developed by a variety of platforms to the pitches they send out to the media, PitchRate.com is able to further its mission of making the media’s job easier.”
An online press kit is a virtual platform that contains a user’s bio, high-resolution photos, product images, media placements, and more — everything the media will need from a source. “What’s great about having an online press kit is not having to send attachments any more,” Gerber says. “The media is more apt to click on a link that houses everything than open a variety of attachments. An online press kit is an easy way to impress the media with your professionalism and show them you’re in tune with their needs.”
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L. Drew Gerber is CEO of www.PublicityResults.com and creator of www.PitchRate.com, a free media tool that connects journalists and the highest rated experts. Gerber's business practices and staffing innovations have been revered by PR Week, Good Morning America and the Christian Science Monitor. His companies handle international PR campaigns and his staff develops online press kits for authors, speakers and companies with Online PressKit 24/7, a technology he developed (www.PressKit247.com)