Pinnacle Nissan joins AutoTrader.com as Trade In Marketplace Buying Center
For Phoenix area car buyers, the program offers a no-haggle way to get a value on their car, which they can turn into guaranteed cash or toward down payment on a newer car at Pinnacle Nissan. For dealers like Pinnacle Nissan, TIM offers another avenue for attracting potential customers to their lots and building up quality used-car inventory.
Here’s how it works:
• An auto seller accesses TIM at http://tradein.autotrader.com or at Pinnacle Nissan’s website or the AutoTrader.com kiosk in Pinnacle’s showroom and service area waiting room.
• The seller inputs information about the vehicle, including the make and model, the model year, major factory-installed options, other upgrades and maintenance information and details about the condition, including any major repairs or accident damage.
• The tool will calculate a price based on historical transaction data for hundreds of thousands of vehicles and up-to-the-minute supply and demand information and produce a printable purchase offer.
• The seller can take that purchase offer to Pinnacle Nissan or, if they are on Pinnacle Nissan lot, to a representative of the dealership.
• The representative of Pinnacle Nissan will inspect the car to confirm that it matches the description provided by the seller and then write the seller a check for that amount.
• Once the car’s condition is confirmed, the seller can use the funds towards the purchase of their next vehicle or simply walk away with a check.
“AutoTrader.com is always looking for new ways to connect car buyers and car sellers,” said AutoTrader.com President and CEO Chip Perry. “The Trade-In Marketplace does just that and we’re excited about having Pinnacle Nissan signed on in this area.”
Participating dealers have partnered with AutoTrader.com Trade In Marketplace as either Trade In Centers or Buying Centers. In Arizona, Pinnacle Nissan is an exclusive AutoTrader.com Buying Center, partnering with AutoTrader.com to serve their customers' needs. See Pinnacle Nissan Buying Center Webpage: http://www.pinnaclenissan.com/
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private owners. The site attracts about 15 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.
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