IMO joins The Domestic Fair Trade Association

April 22, 2010 - PRLog -- San Francisco, CA –  Just in time for Earth Day, The Domestic Fair
Trade Association (DFTA) this week announced the acceptance of  The Institute for
Marketecology (IMO)—certifiers of Fair for Life Fair Trade Certification—as an active
member to the association. The DFTA is an association of organizations who are
committed to promoting and protecting the integrity of Domestic Fair Trade Principles
through education, marketing, advocacy and endorsements.  

The Birth of a Movement
Many people today are familiar with international fair trade as a movement to ensure fair
prices and premiums paid to farmers, as well as a system that promotes fair and
transparent relationships between farmers and buyers, and protects principals of
environmental and social responsibility. However, as the movement has grown it has
become apparent that many of the challenges producers are facing in developing
countries are comparable to what family farmers and farmer groups often have to deal
with here in North America.  

DFTA members have come together to contribute to a movement for fairness, equity and
sustainability that supports family-scale farming, farmer-led initiatives such as farmer co-
operatives, just conditions for farm workers, and the strengthening of the organic
agriculture movement. The DFTA members seek to bring these efforts together with
mission-based traders, retailers and consumers to contribute to the movement for a more
equitable, diverse and sustainable agriculture in North America and around the world. By
creating businesses committed to principles of fairness and equity and leading by
example, we hope to create positive change in the mainstream marketplace by
influencing the conduct of conventional corporations.

Fair for Life Extends to Domestic Production
"Fair for Life" is a brand neutral third party certification program for social accountability
and fair trade in agricultural, manufacturing and trading operations. The program was
developed in 2006 and complements existing fair trade certification systems. It provides
fair trade market access to a wide variety of products while raising the bar for brand  
holders. Fair for Life has gained market acceptance with several important brands
achieving the certification, such as Guayaki and Dr. Bronner’s, and it has  been accepted
by Whole Foods Market under its Whole Trade Guarantee.  

With their acceptance into the DFTA, IMO now formally announces its call for
applications for North American operations that would like to become pilot certification
projects for the application of Fair for Life Fair Trade standards in a Domestic Fair Trade
context.  To receive an application form, operators should email kerry@imo-control.org.
 

Social accountability and fair trade have become important indicators to select business
partners in a global market place.  The IMO Social & FairTrade Certification Programme
combines strict social and fair trade standards with adaptability to local conditions.  With
over 30 IMO offices world-wide, Fair for Life inspection and certification can be
combined with other certification programs, such as Organic, FSC, GOTS,  streamlining
the certification process. The program is a supply chain  certification designed for both
food and non food commodities (cosmetics, textiles, handicraft and others).

For more information about IMO and Fair for Life, visit www.FairForLife.net, or contact
Kerry Hughes at (707) 644-2354, or by email: kerry@imo-control.org. For more
information about The Domestic Fair Trade Association, visit www.dftassociation.org, or
contact Kerstin Lindgren at (617) 680-9862 or by email: dftassociation@gmail.com