Kaeng Raeng LLC, a nutraceutical company based in Silicon Valley, exhibited at Natural Products ExpoWest in Anaheim, CA, March 12-14 2010. As a new detox/cleanse company in the “Hot Products” Hall, Kaeng Raeng attracted several buyers and members of the press, including VitalJuice.com who named Kaeng Raeng “The Next Cleanse” and a “Trend You Have to Try” in their March 17 newsletter. VitalJuice.com reaches affluent women in major cities including New York, Los Angeles, Chicago, and San Francisco.
“This weekend, your intrepid editors ate their way through Natural Products Expo West,” the article said. “Some stuff was ehh, other items were good, but we saved the very best for our readers. THE NEXT CLEANSE: Kaeng Raeng. Tired of spicy lemonade? This vegan, gluten-free and caffeine-free cleanse packs fruit and probiotics to jump-start weight loss. Mix a packet of powder with water, milk or yogurt at mealtime; you can eat as many raw fruits and veggies as you like.”
ANIMAL RIGHTS CAMPAIGN
Kaeng Raeng is proud to continue its support of animal rights organizations and animal free products. A portion of every sale in 2010 will go to support The Humane Society, America’s largest animal protection organization. “Personally as a vegan I am committed to animal rights and supporting an animal free lifestyle,” Lindsay Reinsmith, founder and CEO, said. “This is an exciting opportunity for Kaeng Raeng, as an animal free product, to support one of America’s finest organizations.”
PRODUCT UPDATES
KR detox will soon be available to stores in individual trial packet form.
“We’re happy to offer consumers the opportunity to taste the product before committing to a full program,” Reinsmith said. “For best results, consumers should complete the full program, so we’re still encouraging stores to carry our best-selling 3-Day Beginner to ensure customer satisfaction.”
Due to consumer demand, KR’s probiotic blend will switch to L. Acidophilus. “Mainstream consumers are familiar with L. Acidophilus and wanted it in Kaeng Raeng,” Reinsmith said. “We’re committed to our customers and keeping our product 100% all natural, simple, and convenient. We use no artificial colors, flavors, or sweeteners and no preservatives. If consumers can’t pronounce an ingredient, we don’t include it!”
Kaeng Raeng is co-packaged by Multivitamin Direct and headquartered in Palo Alto, CA. Samples and CEO interviews available upon request. Contact press@kaengraeng.com.
