CHEESECAKE.COM Domain to be sold at auction in Milan, Italy on April 29, 2010

PRLog (Press Release) - Apr. 22, 2010 - Contact: Toby Clements
Partner - Latona's Brokerage and Auction House
toby@latonas.com +1.615.944.3501
RickLatona.com | RickLatonaAuctions.com | DigiPawn.com | DigiLoan.com | ccTLDs.com

CHEESECAKE.COM Domain to be sold at T.R.A.F.F.I.C. Milan, April 29, 2010

April 22, 2010

With the T.R.A.F.F.I.C. Domain Conference & Expo in Milan rapidly approaching, it has been announced that the category killer domain name, CHEESECAKE.COM TM will be included in the live auction inventory.

The reserve price has been set at an extremely modest $100,000 USD setting the stage for what promises to be a rather lively bidding.

There are numerous manufacturers, restaurants and companies including Kraft Foods TM that are known around the world for their decadent cheesecakes, and there are a number of smaller producers that could instantly become recognizable by brandingCHEESECAKE.COM TM as their own. This doesn’t even take into account the SEO (search engineoptimization) benefits of the name or the substantial long-term savings in marketing costs that would be realized given the domain's logical search value and infinite is a highly intuitive domain name that was initially registered in 1995 and has never come on the market until now. As such, with reserve bid price of just $100,000 it is quite possible that it will sell for substantially more than the reserve.

The auction could likely attract an international roster of bidders including but not limited to: Rich Foods TM, Kraft Foods TM, The Cheesecake Factory TM, The Cheesecake Shop TM in Australia, Junior's Cheesecake TM, and Eli's Cheesecake TM.

Interested companies and bidders should contact Toby Clements of Latona's Brokerage and Auction House http://www.latonas.com/ at their earliest convenience for further information as the auction is set to take place on Thursday, April 29 in Milan, Italy.

Toby Clements
Partner - Latona's Brokerage and Auction House
toby@latonas.com
+1.615.944.3501
RickLatona.com | RickLatonaAuctions.com | DigiPawn.com | DigiLoan.com | ccTLDs.com

Latonas will be using www.proxibid.com for the live portion and www.latonas.com for the extended portion.

In addition to CHEESECAKE.COM TM, the auction will also include such top-tier domains as CRAVINGS.COM TM and TEMPTATIONS.COM TM.

For additional information and enquires contact: Toby Clements, Partner - Latona's Brokerage and Auction House, toby@latonas.com ,+1.615.944.3501