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Follow on Google News | Groundbreaking Epic AVATAR Launches Industry First HD Immersive TrailerGlobal Blu-ray and DVD Debut Returns Viewers into the Exhilarating World of Pandora
By: Eyeblaster “AVATAR mesmerized audiences around the world with its use of revolutionary technology that seamlessly disappeared into a fully immersive cinematic experience,” “What’s truly astounding is that our digital team was able to execute the rollout of this feature in our markets worldwide – working with our territory offices and media agencies to persuade many publishers to run an ad that was beyond anything they had ever allowed before, “ added Vincent Marcais, Senior Vice President International Marketing, Twentieth Century Fox Home Entertainment. “The fact that we were able to push so many publishers globally to make an exception for this unit’s particular requirements is a testament to how impressive its experience is.” Twentieth Century Fox Home Entertainment enlisted the services of international creative agency, Thinkjam, to build the interactive units and Eyeblaster, to handle the rich media serving. The result is an elegant and extremely complex product that is a key component of a global digital marketing campaign unlike anything executed before for a home entertainment release. The ads will debut simultaneously across the web in 15 markets around the world. “It’s incredibly exciting to be asked to work on such groundbreaking video technology, especially for the box office smash AVATAR, said Daniel Robey, Managing Director, Think Jam. “We’re incredibly proud of this agency first we developed with the digital marketing team and Eyeblaster and we will keep pushing the boundaries of digital to make the web an increasingly exciting and interactive environment.” “Engaging visitors with high quality streaming video in new and inventive ways makes the magic of AVATAR come alive,” said Gal Trifon, CEO and Co-founder, Eyeblaster. “Together, we pioneered a new area of interactive HD and have taken digital advertising to the next level.” An action-adventure journey of self-discovery, James Cameron’s AVATAR dramatically demonstrates how human invasion almost destroys the balance of life on the planet of Pandora. The Oscar® and Golden Globe®-winning epic is the highest grossing film of all time, taking in over $2.6 billion in worldwide box office. The ultimate high definition experience for home viewing audiences, AVATAR will be available on Blu-ray and DVD everywhere in the United States and Canada on Earth Day, April 22, and rolls out internationally beginning April 21 and ending May 6. An ultimate edition release with immersive bonus materials is slated for November. AVATAR will be available on Blu-ray Disc and DVD as follows: FRANCE – April 21 BELGIUM – April 21 NETHERLANDS – April 21 SPAIN – April 21 CHINA – April 22 BRAZIL – April 22 RUSSIA – April 22 NORTH AMERICA – April 22 GERMANY – April 23 JAPAN – April 23 SWITZERLAND – April 23 MEXICO – April 23 Visit www.avatarmovie.com ENDS Notes To Editors Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world. ThinkJam is a leading digital creative and PR agency, with offices in both London and Los Angeles. Working predominantly in the film industry, ThinkJam’s clients include 20th Century Fox, Universal Pictures and Warner Bros, as well as smaller distributors and producers. Eyeblaster is a leading provider of digital advertising solutions, empowering marketers to engage consumers online. With headquarters in New York, Eyeblaster has 36 offices serving all major markets worldwide. End
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