ASTRALCOM and Cellflare Form Strategic Partnership for Location-Based Economic Development Platform

April 21, 2010 - PRLog -- New Partnership Benefits Both Firms; Provides Unique Mobile Experience for Cities, Businesses, Users

Lakewood, CA USA –  ASTRALCOM, LLC (d.b.a. ASTRALCOM Digital Business Solutions) today announced that they had recently formed a strategic partnership with Cellflare, Inc., in Canada.

ASTRALCOM is an Integrated Media Services Organization that provides multi-channel business development services to a myriad of clients using both on and off-line strategies and tactics including web, print, search, social networking, virtual and mobile platforms.

Cellflare is a location-based web service that allows users to stay visually connected to each other via their mobile devices. Users can view the real time status of their family and friends from any Internet Browser or from the downloadable Cellflare App.

The new partnership is designed to provide both companies with benefits while delivering a potentially significant solution for struggling businesses, cities and other destinations. Cellflare stands to benefit from working with ASTRALCOM – one of the Top-10 Design Firms in California – to help introduce, implement and drive its mobile social platform. Each implementation of Cellflare via ASTRALCOM increases Cellflare’s base membership; which, in turn directly supports many of Cellflare’s objectives. ASTRALCOM stands to benefit because it can incorporate Cellflare’s technology for advanced business development and micro-economics for its clients and prospects. End-users and businesses also benefit because both ASTRALCOM and Cellflare help to deliver a broader base of platform users to interact with and an array of engaging business and destination incentives to choose from. “It’s really a perfect fit for all parties,” said Richard Bergér, VP of E-Business at ASTRALCOM Digital Business Solutions.

ASTRALCOM’s unique angle of using the Cellflare platform as a micro-economic development tool to effectively assist municipalities, business districts and individual businesses during these difficult economic times is unprecedented. "Economic development is not just a municipal-level concern anymore," explained Mr. Bergér. "The model we've built around Cellflare, enables us to provide multiple benefits to users on all sides of the economic development issue; municipalities, businesses and customers," Mr. Bergér added.

While, using GPS technologies to enable people to connect with each other via smartphones is nothing new, simultaneously leveraging local destinations through proximity-based messaging is. What ASTRALCOM and Cellflare are doing together is certainly precedence-setting from an economic development perspective because it uses these two fundamental geo-based aspects to help connect otherwise disparate elements within a city or district.

"This allows us to promote individual businesses, specific districts and even entire cities by establishing a virtual perimeter, or geo-fence around specific destinations. Opted-in users receive announcements, promos and incentives once they cross that Cellflare virtual perimeter," explained Mr. Bergér.

What Mr. Bergér is referencing is a geo-fence; a virtual perimeter for a real-world geographic area. When the enabled smartphone user enters a geo-fence, the device receives a notification from the participating business. The geo-fence notice, in this case, sends an email message, incentive or greeting to the opted-in users mobile telephone or email account.

The virtual perimeter, once crossed by an opted-in user, only issues one message during the campaign's duration; which is instantly sent to the user’s smartphone. This way, users aren't spammed and only receive one message during that time period from each business or destination within a virtual perimeter.

Because users select the messages they want to receive, they control the types of businesses that correspond with them. This gives the user total control over their experience.

"Working with Cellflare is excellent," stated Mr. Bergér. "They understand the nuances of location-based services and we're able to apply this technology in ways that have far-reaching impact for many businesses," he added.

Learn more about mobile business development solutions built by ASTRALCOM and powered by Cellflare @ www.astralcom.com/mobile.  


About ASTRALCOM
ASTRALCOM Digital Business Solutions [www.astralcom.com] is a multiple award-winning digital business solution provider that creates and develops strategic Internet and e-business implementations including web development, e-commerce, search engine marketing, customer relationship, content management, virtual world deployments, mobile applications and all aspects of Internet-related business.  

ASTRALCOM Contact:
Richard Bergér, VP of E-Business
ASTRALCOM Digital Business Solutions
562.240.2114 | 562.425.6976
Richard@astralcom.com

About Cellflare, Inc.
With headquarters in Toronto, Ontario Canada, Location-based Service Company Cellflare combines expertise and creativity with innovations in mobile technology. For more information or to inquire about Reseller Opportunities – visit http://www.cellflare.com and follow us on Twitter @cellflarenews.

Cellflare Contact:
Bruce Bradley
Cellflare, Inc.
[T] 416.850.9809| [F] 647435.5355
media@cellflare.com

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