Paligap helps Donald Ross take advantage of housing market upturn

April 21, 2010 - PRLog -- Ayrshire, Scotland--Leading Ayrshire estate agents Donald Ross have taken full advantage of the recent revival in the housing market, and enjoyed a very successful first few months of 2010.

Managing director Steven Miller commented: “At Donald Ross we have had our busiest start to the year since 2007, the first quarter looks very good indeed. High quality desirable homes remain in strong demand, which has resulted in healthy competition and numerous closing dates over the last few weeks.”

Part of this success might be explained by the UK economy emerging from the recession, but part also could be the result of a new marketing campaign, planned and carried out by Ayr-based creative agency Paligap.

Donald Ross initially approached Paligap in June 2009 because they wanted their property brochures to be professionally designed and to showcase their properties to as high a standard as possible.  

They also wanted to work with a local company, which they could form a partnership with.  

After seeing the quality of Paligap’s design work they also decided to redevelop their website using the same high standard of design to market their properties online.  

Their new website was launched in January 2010.

Paligap now handle all Donald Ross market communications including; the design and print of all property schedules, marketing website with integration to their property management system, the design of all press adverts and an audiovisual presentation which is displayed on the Donald Ross premises.

Paligap business manager Lorna Gibson commented: “We always enjoy working with local companies, especially when it’s with one of Ayrshire’s most recognised brands. Donald Ross has great brand heritage and we have done our best to take that forward into these new forms of communication.”

Donald Ross Estate Agents managing director Steven Miller concluded: “As a local independent business, it was of paramount importance to us that we engaged a local company well equipped to deal with all of the various requirements and challenges we face within our business.

“After my initial meeting with Paligap it quickly became clear that Paligap were the only choice. Their creative approach and excellent service has allowed us to deliver unrivalled service to all of our clients.”

http://www.donaldross.co.uk

http://www.paligap.com

Issued by:

Murdoch MacDonald
Fame Publicity Services
10 Miller Road
AYR, Ayrshire
Scotland KA7 2AY

E-mail FamePublicity@aol.com
Web: http://www.famepublicity.co.uk
Telephone: 01292 281498
Mobile: 07833 667322

# # #

Wherever you are in the world, no other public relations consultancy, PR firm or publicity company can offer you a better or more cost-effective worldwide news distribution service, combined with search engine optimisation techniques that will drive customers and qualified sales leads to your company's website.

Fame Publicity Services was founded in September 2003 by husband and wife team Lilian and Murdoch MacDonald.

Murdoch is one of Scotland's top PR consultants, having worked successfully in the profession for more than 35 years

Use of our groundbreaking and cutting edge PR techniques is guaranteed to help your company to source new business in these difficult times.