Over the weekend following the Icelandic eruption, over half a million text messages and more than two and a half million emails kept customers of 15Below's 10 European client airlines fully informed. Says Nicholas Key, 15below's Commercial Director: "The sheer scale of this thing took everyone by surprise. But I'm delighted to say that PASNGR came through with flying colours."
15below works with 25 airlines and other travel companies worldwide to keep passengers fully informed of anything that might disrupt their travel plans, from industrial action to stormy weather to an erupting volcano. Last weekend, PASNGR enabled passengers to avoid lengthy call centre queues and made it easy for them to rebook or apply for refunds online. Ryanair alone sent out almost one and a half million messages. As their Customer Services Director Caroline Green put it: "We’ve been able to contact all one million customers affected by this unprecedented disruption. The sheer numbers involved would have made this kind of targeted communication impossible before PASNGR.”
Not to mention websites crashing, call centres in meltdown, and travel companies reeling with the effort to keep one step ahead of disaster. “The ability to contact entire client databases instantly," says Nicholas Key, "saves passengers immense stress and airlines massive amounts of time and money. Which is why companies like Ryanair and Qantas have put PASNGR at the heart of their real-time communications strategies. We probably won't see the likes of last weekend again anytime soon. But even for the everyday, from a snowstorm to a crash on the M25, PASNGR can mean the difference between a temporary inconvenience and an operational and public relations nightmare.”
To learn more about PASNGR and how it can help your business, contact 15below on 01273 764 230.
Ends - 21 April 2010
Notes to editors: 1. PASNGR broadcasts in languages including Arabic, Chinese, Czech, Danish, Dutch, English, French, German, Hungarian, Italian, Japanese, Latvian, Norwegian, Polish, Russian, Spanish and Swedish.
2. PASNGR is used by over 25 airlines and travel companies on four continents, including Ryanair, JetBlue, Qantas and Carlson Wagonlit.
15below Fact sheet
• 15below is the travel software solutions company behind PASNGR
• PASNGR is the powerful system that enables airlines and travel companies to communicate with their passengers, providing them with instant updates primarily through text messages and emails
• PASNGR is the most widely used alerts and notifications service in the airline industry used by over 25 airlines and travel companies on four continents. These include Ryanair, JetBlue, Qantas and Carlson Wagonlit
• PASNGR can respond quickly to external events such as last-minute schedule changes, disruptions and strikes. Other examples of passenger notifications include: cancellations and refund applications;
• This automated management tool replaces the expensive, time-consuming process of contacting passengers manually
• PASNGR makes communicating with an airline’s customers easy, efficient and inexpensive and improves customer satisfaction, reducing the time clients spend in call centre queues, for example
• PASNGR generates additional revenue through value added services such as mobile and email itinerary confirmations, e-ticket receipts, pre-flight departure communication, mobile check-in and mobile boarding passes, negative balance/outstanding fare reminders; welcome home notifications with surveys
• PASNGR is available in any language including Chinese, Arabic and Russian
• PASNGR works in two directions – it retrieves bookings and reintegrates them into airlines’ back-end operations such as reservation systems
For more information about PASNGR call 15below on 01273 764 230 (www.15below.com)
Ends – 21 April 2010
Press: For further information, please contact Ian Bradley, Rob Looker or Sue Ockwell at Travel PR, telephone 020 8891 4440 or email i.bradley@travelpr.co.uk.
