Medical Alliance Services Launches National NetFixLipo Physician Office-Based Rental Program

Medical Alliance Services, a US medical technology distribution and services company, unveils its exciting NetFixLipo program which provides physicians with immediate access to its Nutational Infrasonic Liposuction technology.
By: Paul Herchman
 
April 21, 2010 - PRLog -- Dallas, TX  -- Medical Alliance Services, www.medicalallianceservices.com, a US medical technology distribution and services company, unveils its exciting NetFixLipo program which provides physicians with immediate access to its Nutational Infrasonic Liposuction technology. This timely program will give physicians the ability to immediately offer their patients the new Tickle Lipo procedure using Nutational Infrasonic Liposuction via the revolutionary NetFixLipo rental program.

“We wanted to create a unique, innovative program that was simple and economical to allow more physicians to take advantage of this exciting technology. Over the past several years physicians have experienced more competition for patients, a market flooded with new technologies and a temporary slowdown in demand for aesthetic procedures such as liposuction. However, regardless of the financial challenges physicians face, today’s consumer is more informed, educated and more demanding than ever and they seek out physicians who are keeping up with the latest technology. It is with great pleasure that we have decided to partner with embattled physicians who face these challenges to enable them to stay on the forefront of the technology curve with little financial risk,” said Paul Herchman, CEO of Medical Alliance Services.

“From 1989 until 2001, I was CEO of Medical Alliance, Inc. (MAI). It was the nation’s largest provider of mobile office-based surgical and aesthetic services enabling approximately 5,500 physicians to perform well over 300,000 procedures in their offices by providing access to the latest medical technology on a rental basis. MAI had a successful 12 year track record of quality and cost-effectiveness as the nation’s only national office-based mobile technology provider. With that experience, over the next several years, we intend to re-build a national niche focused company – Medical Alliance Services, dedicated to innovation, forging new markets, thriving on market fragmentation by offering unique solutions to help physicians succeed as they redesign their practices to survive under the current economic climate and the coming health-care reform. We have chosen to offer technology and business solutions revolving around liposuction and fat transfer because of the popularity of the procedures, the development of new less traumatic technologies and because liposuction is a high revenue procedure which can have a meaningful impact upon the physician’s bottom-line. With this current trend of increasing public demand for tumescent office-based liposuction, fat harvesting and fat transfer, coupled with the effects of a highly restrictive credit environment in North America, Medical Alliance Services has decided to introduce this program to help ensure that financially restrained physicians will have access to the latest technology,” said Herchman.

NETFIXLIPO PROGRAM

The NetFixLipo program allows physicians performing office-based tumescent liposuction to easily incorporate Nutational Infrasonic Liposuction known as the Tickle Lipo procedure into their practice. After a MAS representative has in-serviced the physician’s office and trained the physician and staff, the system is delivered to the physician’s office via an express carrier. It is returned a few days later via the express carrier to the MAS processing center in a prepaid package.

NETFIXLIPO OFFERS PHYSICIAN’S

• The ability to offer patients the latest liposuction technology and build their practice
• The opportunity to stay competitive in their community and build their reputation as an innovator
• A financing mechanism to access technology without traditional lease and banking commitment
• Reduced monthly costs
• No long-term capital equipment financing commitment, 1 year rental agreement
• Innovative and proven event marketing, training and support program

NUTATIONAL INFRASONIC LIPOSUCTION

Nutational Infrasonic Liposuction is one of the newest methods of Liposuction offered in the United States. It has been marketed as Custom Acoustic Liposuction www.cal-now.com in North America and it is also known in Europe as Nutational Infrasonic Liposuction (NIL). Remarkably US physicians and their staff nicknamed it Tickle Lipo because such a large percentage of patients experience tickling during the procedure.

NIL was first introduced in Belgium by a physician who performed several Liposuction procedures per day. Liposuction procedures require a good amount of physical exertion on the part of the physician performing the procedure so NIL was developed with an objective of increasing the physician’s performance while decreasing the physician’s effort. NIL has been used in thousands of procedures and presented at more than 100 scientific sessions world-wide. The NIL System offers all of the benefits of current Liposuction technology without most of the inherent risks. NIL Safety Features: Unlike current Liposuction techniques that utilize laser or ultrasound energy, the surgical cannula used in NIL stays cool, thus eliminating the risk of thermal (heat) injury to tissue. Additionally, the NIL System includes an automatic shut off if it inappropriately approaches non-fatty tissue such as skin or muscle. These safety features enable the NIL System to safely and more effectively remove deep fat as well as the superficial fat and create “high-definition” sculpting.

How it Works: CAL differs from other methods of liposuction because the surgical cannula is activated by air pressure creating infrasonic movement (vibrating while gently twirling), referred to as Nutation. With CAL’s patented technique the cannula provides Turbo Infiltration of the tumescent solution. Turbo Infiltration is better for the patient because it means better disbursement of tumescent solution, 25 percent faster numbing, less discomfort and a shorter procedure.

Benefits to the patient:

- Procedure can be done while patient is awake so no general anesthesia is necessary
- Bruising is lessened
- Little or no pain during procedure
- Quicker recovery time
- Results are realized almost immediately

About Medical Alliance Services
Medical Alliance Services was founded by its CEO Paul Herchman, an aesthetic industry veteran. Since 1989, the executives at Medical Alliance Services have proven themselves as market leaders by identifying market opportunities, addressing the relative key strategic issues and developing effective specific tactics to take advantage of the changing marketplace needs and dynamics. During his career, Paul Herchman started two medical device sales and marketing companies, both of which appeared in INC Magazine's Fastest Growing Private Companies. One of those companies, formed in 1995 underwent its Initial Public Offering (IPO) in 1996 and was then sold in 2000 to an international pharmaceutical company. Throughout his career, Mr. Herchman also served on various aesthetic industry boards including the American Society for Lasers in Surgery and Medicine (ASLMS). Medical Alliance Services is based in Dallas, Texas with business development representatives nationwide. For more information, please call (866) 981-5017, or visit www.medicalallianceservices.com or www.cal-now.com.

Contact:
Paul Herchman, CEO
Medical Alliance Services
401 N. Carroll
Southlake, Texas 76092
866 981-5017 ext:7
pherchman@medicalallianceservices.com
http://cal-now.com
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