Sanchez came up with the idea just over a year ago during a brainstorming session at his ad agency in Arizona. “It was during the Cardinals’ playoff run,” he recalls. “We were talking about the range of products for tailgating. You could outfit everything, except for a plain cooler.”
The Cooler Coozie was born, http://www.CoolerCoozies.com. It’s available in 11 different sizes to match every model of cooler. Retail prices start at $7.99 and go up to $26.99. “The Cooler Coozie is made from Neoprene, so it’s durable, washable and waterproof,”
Sanchez has already signed licensing deals with the NFL, MLB, NCAA and NASCAR. He introduced the world to Cooler Coozies at the Sports Licensing and Tailgate Show in Las Vegas. “We’re eager to get the product out there,” says Sanchez. “We’re interested in all types of retailers, from major chains to the Mom & Pops. The product has gotten a ton of interest so far.”
Sanchez is confident that the Cooler Coozie will have a huge impact on the tailgating industry. “It eliminates the need for multiple coolers,” he says. “You can buy Cooler Coozies for all your favorite teams. Tailgating, backyard picnics and cookouts will never be the same.”
Visit Cooler Coozies web site at http://www.CoolerCoozies.com or follow them on http://www.twitter.com/
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