The boutique’s newest collection easily sets itself apart from the likes of Flora & Henry, Splendid, Bonpoint, Petit-Bateau etc. “Unlike other designer baby clothes basic lines, ours is soft, comfortable, well-priced and most importantly, stylish,” states Estella co-founder Chike Chukwulozie. “We did the intangibles - made them with the best US made fabrics and in the best US factories, but really wanted to differentiate ourselves by offering an array of beautiful, fun, happy colors to emerge our customers and their kids from a cold winter of economic strife,” added Mr. Chukwulozie.
The collection consist of 4 styles: short sleeve baby onesies (for newborns to 18 month olds), crew-neck t-shirts, Baby Leggings and cap sleeve tees for newborn babies to 6 year olds all of which are available in 10 stripe colors and 10 matching solid combinations. The color range includes classic as well as trendy bold colors: mauve, pink, grey, orange, yellow, white, navy, medium blue, red and light blue. There is a beautiful color for every kid, taste, complexion, mood and character. Further, the collection is conveniently interchangeable and allows for moms and dads to mix and match the various complementary colors, as well as mix and match the stripes with the solids.
Starting at $28, Estella’s basics are priced to compete with foreign manufactured baby clothes brands. “We worked hard to avoid compromising on quality and price - we had to produce in the US because we needed to control production and make sure that the fit, the fabric and the design lived up to what customers have come to expect of our brand. But given the economy, we also couldn’t charge more for albeit, superior quality. So we took lower margins and are confident that people will love not just the quality and workmanship, but the fun, happy colors,” added Mr. Chukwulozie.
The new spring/ summer 2010 collection is currently available online or in store at the boutique location of 493 Sixth Avenue in New York City. To learn more about Estella please visit www.estella-
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Founded by Chike Chukwulozie and Jean Polsky in 2002, Estella is a retailer of luxury clothing, toys and accessories for babies and children ranging in age from newborns to 6 years. The privately held company has a boutique that is located in the heart of NYC and also has a large online presence. Estella has quietly established itself as the designer infant clothing shop that celebrities, stylists, royalty and those in the know look to when they want something fresh. Featuring distinctive and unique baby clothes and kids' clothes that are brought to life with modern designs, incredible detail, unusual colors and sumptuous fabrics, Estella's innovative approach offers gorgeous items selected for beauty and character. For more information about Estella, please visit the company’s website at www.estella-