PRLog - April 20, 2010 - PALM SPRINGS, Calif. -- Palm Springs, CA, April 30, 2010: Approaching men’s grooming from a true skin care perspective was the objective of Organic Male OM4 founder Michael Bruggeman, spa owner and healthcare consultant. Most men’s lines developed as extensions of established shaving product offerings or were launched as niche add-ons to the world’s most prestigious women’s lines to capture a piece of the emerging men’s personal care market. “We are first and foremost an organic men’s skin care company,” said Michael Bruggeman, CEO at Palm Springs, CA based Organic Male OM4. OM4 is a 21 SKU skin type-specific line in five color-coded collections. According to Bruggeman, Organic Male was founded on four overarching principles:
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1. Bring the company’s core belief to life – science exists within nature and requires minimal human intervention – develop effective products using natural and whenever possible food grade organic or biodynamic ingredients.
2. Keep it simple – 4 steps for each skin type.
3. Ensure it is fast and effective – takes less than 4 minutes to complete.
4. Design it to address gender specific issues faced by men only.
Why 4 steps and not three or two? In researching and developing Organic Male, the market need was to create a product line as effective, type-specific and comprehensive as any of the leading women’s lines, yet exclusively for men. “Striking a balance between simplicity and efficacy was paramount,” said Bruggeman. He went on to say, “our legitimate interest in skin nutrition, and minimizing the inevitable signs of aging, required we take a somewhat controversial stand and develop a 4-step system.” At the time of decision, market research indicated 44% of respondents would use a 4 step system if the product was effective, and 18 % were unsure. “If through education 62% could be converted to using a 4-step system, we would have a chance at changing the way the men view skin care, world-wide” said Bruggeman.
Cleansers, toners/after shaves and moisturizers are familiar men’s products. The design team of Organic Male believed the missing link was the third and most important step – Bioactivate. Serums penetrate the deepest levels of the epidermis to nourish and potentiate cellular repair from the inside out. This is made possible through the company’s advanced suspension technology. OM4’s bioactive serums suspend potent antioxidants, vitamins and anti-aging botanicals in a medium which permeates in a way moisturizers and products of other viscosities simply cannot. Serum efficacy is also attributed to OM4’s signature Omega 3 Antioxidant Blend, an ingredient which makes its way from down under to Organic Male’s US labs. In clinically documented studies, the precise blending of the world's most concentrated source of all-natural omega-3s - New Zealand Greenlip Mussel Oil, with South Island Sauvignon Blanc Grape Seed Husk Extract, creates an active of unsurpassed antioxidant and anti-inflammatory value. A common measure of antioxidant potency is the ORAC (Oxygen Radical Absorption Capacity) scale. OM4’s Omega 3 Antioxidant Blend measures 12,000 units per gram as compared to the next closest in value, the Acai Berry at 3,800 units per gram.* “The Omega 3 Antioxidant Blend and several equally innovative formulations, have been rewarding to conceive,” said Bruggeman.
Bruggeman, who grew up on an organic dairy farm in central Wisconsin, clearly recalls the endless toil and passion of the organic cottage farmer. The belief that organic growing practices are important is shared by all employees of OM4. OM4 is committed to selecting vitamin and mineral-rich certified organic and biodynamic ingredients, whenever possible and sustainably transitioning them into healthy skin food for men. For more information about Organic Male, please visit www.OM4Men.com.
* Certificate of Analysis completed by AsureQuality, December 24, 2008
Reference Number: 971702-1; http://www.asurequality.com
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Organic Male OM4 is a complete skin type specific organic skin care product line for men.
OM4's company belief: the science of skin care exists within nature and requires minimal human intervention. We use food grade natural botanicals, and whenever possible organic and biodynamic ingredients.
OM4 has Regional West Coast and Mountain Offices in Palm Springs, CA; La Conner, WA; and Silverthorne, CO.
Founded in 2009, Organic Male OM is complete organic men’s skin care line that is the result of 32 months of market and product research and development
Corporate Staff include:
o Michael Bruggeman, CEO & VP, International Brand Development.
o Gary Kleysteuber, CFO & VP, Sales – North America
o Regan Robertson, Manager, Marketing & Brand Architecture
o Rustan Robertson, Manager, Customer Relationships & Logistics
Number of employees – 11