The ease of accessibility and connectivity to online gaming for smartphones users is underlined with 27.3 percent of smartphone subscribers saying they had downloaded at least one game compared to 5.6 percent of all feature phone users.
ComScore’s senior vice-president of mobile, Mark Donovan, said: “Although the number of mobile gamers has declined in the past year, there is reason for significant optimism about the future of this market. As the market transitions from feature phones to smartphones, the dynamics of gameplay are also shifting towards a higher quality experience. As a result, we can expect to see a profound increase in adoption of this activity, both in terms of audience size and overall engagement.”
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