Turk Telekom holds a strong position in its domestic market, with a large and profitable fixed business. It now needs to leverage its existing market presence to achieve growth in mobile as well as broadband services, while minimising the inevitable erosion of its fixed business.
For more information or to purchase this report, go to:
- http://www.fastmr.com/
Report Table of Contents:
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Strategy analysis
Strategic objectives
Defending position in the fixed market
Converged value-added services
Bucket plans and tariff promotions
Focus on broadband growth
Fixed-line broadband
Mobile broadband
Focus on customer segmentation to drive mobile growth
Plans to target specific customer segments
Promotional tariffs for ported numbers
Strategic partnerships to offer value-added services
International expansion: limited success
Operational analysis
Future outlook
Company information
Company structure
Financial analysis
Group analysis
Segment analysis
List of Tables
Table 1: Turk Telekom operational analysis
Table 2: Turk Telekom: key financial indicators
Table 3: Turk Telekom segment analysis
List of Figures
Figure 1: Turk Telekom structure
About Ovum
Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation. View more research from Ovum at http://www.fastmr.com/
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
