2011 Volvo S60 Offers World’s First Pedestrian Detection Technology

April 16, 2010 - PRLog -- Jackson, MS Volvo dealer Paul Moak Volvo announces the all-new 2011 Volvo S60 sedan featuring Pedestrian Detection with Full Auto Brake.  The new Volvo sedan has recently been released at major auto shows in the U.S. and Europe, and will arrive to dealerships in the fall of 2010.  In keeping with Volvo’s legendary safety leadership, the 2011 Volvo S60 sedan will come standard with City Safety and available with Pedestrian Detection with Full Auto Brake.  Both technologies are world’s firsts for automobiles.

City Safety was first released from Volvo on the brand new crossover vehicle, the 2010 Volvo XC60.  City Safety allows the vehicle to literally stop itself to avoid rear-end collisions.  City Safety comes standard on all Volvo XC60 crossovers and will also come standard on the upcoming 2011 Volvo S60 sedan.

Pedestrian Detection with Full Auto Brake is a brand new Volvo safety innovation that will makes its debut with the 2011 Volvo S60 sedan.   This groundbreaking technological solution detects pedestrians or cyclists in the road in front of the car, warn the driver, and automatically apply full braking power if the driver does not respond in time.  

The National Highway Traffic Safety Administration is launching a major effort to improve pedestrian safety.  The renewed emphasis came after Volvo unveiled its 2011 S60, which has a collision warning system that can detect a pedestrian in front of the vehicle and automatically apply the brakes if a driver isn't paying attention.  The technology will be added to other Volvo models in the future.
"Other technologies such as those capable of detecting vulnerable road-users such as pedestrians and cyclists show great promise," NHTSA Administrator David Strickland said.
NHTSA this year will unveil its revamped car rating system that will encourage technologies -- such as forward collision warning systems and lane departure warning systems -- that can help prevent pedestrian and bicyclist accidents.  Volvo remains on the forefront of safety innovation technology including features similar to the
Pedestrian deaths accounted for 11.6 percent of traffic deaths in 2008. A total of 4,378 pedestrians were killed and 69,000 injured.  A NHSTA official said he is "very hopeful" that technology like that in the Volvo S60 can curtail pedestrian injuries and deaths.
Paul Moak Volvo offers a wide range of vehicles featuring many of the groundbreaking technologies that demonstrate Volvo’s continued safety leadership throughout the world-wide automotive marketplace.  Mississippi shoppers can learn more about the Volvo brand and safety technologies online at www.paulmoakvolvo.com or stop by the Jackson, MS Volvo dealership for a test drive.  Paul Moak Volvo is very excited to release the new 2011 Volvo S60 sedan to the public in the fall of 2010.  For more information on this brand new sedan, contact Paul Moak Volvo online or by phoning 866-980-9557.  
About Paul Moak:

Paul Moak Automotive is a premier dealer of new and used Honda, Volvo and Subaru cars in Mississippi.  The automotive group is a three-generation family-owned and operated business that has been an integral part of the downtown Jackson economy for over 60 years.  Paul Moak Volvo is Mississippi’s exclusive Volvo retailer.  The Paul Moak automotive group has a strong reputation throughout Mississippi and the Southeast as a company offering a friendly, professional, honest, and hassle-free sales environment, along with state-of-the-art service and parts centers, at the I-55 and High Street location in Jackson.

Jackson Volvo shoppers can view inventory and learn more about Volvo at the dealership’s website: http://www.paulmoakvolvo.com