Boston Area Toyota Dealer Ranks as #1 Internet Dealership in Massachusetts

April 14, 2010 - PRLog -- ActonToyota.com, Acton Toyota of Littleton’s award winning Internet sales department, is pleased to discover it was just ranked #17 on the 2010 Ward’s e-Dealer 100 list, making it the #1 Internet dealership for all dealerships in Massachusetts.

The Ward’s e-Dealer 100 list ranks the top dealerships across the entire U.S. based on total Internet sales volume for both new and used vehicles.  The top 100 dealerships across all brands then make the elite list.

ActonToyota.com is a perennial winner of Ward’s e-Dealer 100.  For the 2009 list, ActonToyota.com ranked #35.  ActonToyota.com ranked #40 both times for the two years prior.

“It’s all about leveraging the tools we have,” states Justin Brun, e-Commerce Manager of ActonToyota.com.  “Whether it’s the use of video to further promote our department or the ongoing tweaking of our CRM, we are always thinking of new ways to use the technology that’s available to us.”

The Littleton Toyota dealer primarily accredits its adherence to its clear mission to provide without fail an honest, transparent, and hassle-free purchasing experience.  ActonToyota.com is fully committed to providing its customers with all the information they desire truthfully, responsively, and completely void of the stereotypical pressure unfortunately too often found in the automotive retail business.

“Our Internet department provides the best possible experience a customer could ask for when shopping for and then purchasing a vehicle,” comments Scott Bristol, Internet Sales Manager of ActonToyota.com.  Scott adds, “Unlike most dealers, ActonToyota.com provides upfront and honest pricing, payments, trade estimates, and any other information that is requested.  Our process virtually allows the customers to buy their vehicles from their home or workplace.”

ActonToyota.com started after Mike Hills, General Manager of Acton Toyota of Littleton, read an article regarding the rise of consumer automotive research on the Internet some 10 years ago.

What started as a couple salespeople with computers has transformed into a nationally recognized Internet department that now consists of 9 sales consultants and 3 managers accounting for roughly 35% of Acton Toyota's total sales volume.

ActonToyota.com is well-known for its progressive approach and "early-adopter" mentality.  However, the dealership is careful to pursue only those Internet advancements that truly deliver a better buying experience to the customer and a strategic advantage to the dealership.  Acton Toyota of Littleton’s Internet department does not adopt technology for the sake of adopting technology.

ActonToyota.com has and will always remain steadfast in its appreciation of the "basics."  
Those basics include a simple and transparent sales process where information is accurately, openly, and promptly shared.  
http://www.actontoyota.com

About Acton Toyota:
Located in Littleton, Massachusetts, Acton Toyota has won Toyota's President's Award for 18 consecutive years, and Toyota Sales, Service & Parts Excellence Awards.  Additionally, the dealership is #17 in Ward's e-Dealer 100 ranking of leading retailers of vehicles on the Internet.

Toyota Motor Sales, USA has recognized the Toyota dealership for achieving the #1 rank for Prius sales and #1 retailer of Toyota Certified Used Vehicles in the Boston Region.
DealerRater.com has named Acton Toyota of Littleton its 2009 DealerRater.com Dealer of the Year.

For more information:
Justin Brun
eCommerce Manager
Acton Toyota of Littleton
221 Great Road
Littleton, MA 01460
978.431.5852
e: justin.brun@actontoyota.com