UNIQLO UK CEO, Simon Coble recognises the expansion of the ecommerce website as an important growth for the fashion company (http://www.uniqlo.co.uk/):
Although UNIQLO is now expanding stores within France and Russia, with more countries planned, the UK online clothing store website is the only online European operation and will ultimately offer the platform for future European ecommerce expansion.
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Established in Japan in 1984, UNIQLO specialises in affordable casual clothing, controlling the entire process from an initial concept all the way up to display in the store. Thanks to their commitment to quality and value, UNIQLO fast became a household name in its native Japan and has grown in popularity to over 760 stores worldwide.