14 April, 2010, Melbourne, VIC, AU – For the first time ever, two of the most innovative minds on sales and marketing productivity, Hugh Macfarlane of MathMarketing and John Cousineau of Innovative Information, have teamed together to present the latest Funnel Forum webinar, titled ‘How to Select Tactics and Know What’s Working’.
The 45-minute webinar, which has already been downloaded by over 500 listeners around the world, has been the most downloaded Funnel Forum to date. Hugh and John, CEOs of MathMarketing and Innovative Information respectively, combine their wealth of business experience to provide hard-hitting insights into the reasons why an aligned Sales and Marketing approach, combined with metrics that measure Return-on-Effort, is the key to helping B2B companies identify which tactics are effective, and which to discard.
Download March Funnel Forum now at http://resources.mathmarketing.com/
According to Hugh, businesses often make the mistake of selecting and executing sales and marketing tactics in an ad-hoc, arbitrary fashion. This all-too-common problem is a sign of divergent Sales and Marketing teams that lack shared objectives, strategy, tactics and measures.
During the webinar, Hugh and John reveal the 3 keys to selecting the right tactics:
1. Assess where everybody stands by identifying the objectives, strategies, tactics and measures currently held by Sales, Marketing, Finance and Operations
2. Plan for demand by building a clear plan that is based on agreed objectives, strategy, tactics and measures aligned to the Buyer’s Journey
3. Get bang for buck by capturing metrics that reveal Sales and Marketing’s Return-on-Effort, and evolve tactic selection and execution accordingly
If your Sales and Marketing teams are struggling to select tactics that work for your business, a recording of this month’s Funnel Forum, ‘How to Select Tactics and Know They’re Working’, is available for download for free.
For qualified businesses, MathMarketing will also conduct a FREE alignment review of your senior leadership team’s understanding of your objectives, strategy, tactics and measures. We’ll provide you with a crisp report into the key gaps in your business, and what you can do to fix these gaps.
Download March Funnel Forum now at http://resources.mathmarketing.com/
Contact Sally Earle
Email: searle@mathmarketing.com
Phone: +61 3 9948 0022
About MathMarketing
Over 250 projects, eleven years and four continents, MathMarketing (http://www.mathmarketing.com) has helped many companies to ramp the performance of their Sales and Marketing engines with clear plans and the skills to execute.
Our network of experienced and highly trained planning and training consultants (we call them Funnel Coaches) operate across North America, Europe and Asia Pacific. They have the tools, processes and experience to help you to accelerate the growth of your business.
Funnel Coaches follow a proven methodology, and can ramp the performance of your Sales and Marketing engine by:
Helping you to create a blisteringly clear sales and marketing plan that the whole team buys into; and
Ensuring you execute that plan with precision, by increasing your team’s skills with proven marketing training and sales training.
Clients include AXA, CA, Canon, Ernst & Young, GE, IBM, NEC, Nokia, Oracle, SAP, Sony, Telstra, Vodafone and World Vision.
These businesses were wrestling with at least one of a number of common problems:
They lack a clear plan for growth;
Their team has gaps in their B2B marketing skills;
Members of their team just don’t ‘get it’; or
Sales and Marketing are not aligned.
In addressing these common problems, MathMarketing created Funnel Logic™. Developed as a unique approach to sales and marketing, Funnel Logic unlocks the keys to B2B growth by:
Understanding the buying process (we call it the Buyer’s Journey);
Knowing how many buyers need to take each step and over what time;
Selecting tactics capable of moving buyers through these steps; and
Measuring the actual results and continuously improving.
