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Follow on Google News | Capscan and Uniserv Demonstrate How Data Quality and MDM Can Deliver A Single View of the CustomerCapscan and Uniserv sponsor Master Data Management Summit Europe, 19th and 21st April 2010
By: Capscan Ltd The Master Data Management Summit Europe 2010 is being co-sponsored by Capscan and Uniserv and takes place on the 19th to the 21st April at the Radission SAS Portman Hotel, London. A single view of the customer is achieved through integration of all contact and transactional data concerning an individual customer or prospect into a single location. This delivers many tangible benefits that include improved customer service, better more efficient marketing engagement, as well as identifying more opportunities for up and cross sell. However, the challenge is achieving this when different data sets relating to a customer are scattered, or held in silos disparately across the organisation. This situation is amplified further when an organisation is merged or acquired. “MDM without a healthy approach to data quality, especially contact data quality, can be dangerous, leading to the so-called single customer view losing credibility if the data is wrong,” comments Sales Director of Capscan, David Mead. “Successful MDM should concern all dimensions of data quality, including accuracy, timeliness, completeness and meaning. Integration of third party tools with an open architecture into the MDM suite is often a choice many organisations make, as built-in contact data quality tools can be minimal, with a broad focus.” Capscan and Uniserv will be demonstrating the contact data quality products, services and expertise at the Master Data Management Summit Europe that can optimise MDM tools and processes, as well as help comply with data compliance regulations. Capscan and Uniserv solutions help marketing, finance, operations and customer service professionals to realise MDM success by helping to create a single view of any entity, including customers. Exclusively sold by Capscan in the UK, Uniserv’s post and mail software for SAP® desktop, web and on-demand applications ensure that only validated and complete addresses are entered into the MDM database, improving the effectiveness and accuracy of marketing and targeting campaigns, as well as enhancing operational processes. An open architecture also ensures seamless integration with leading MDM suites including those from Oracle, SAP, Siebel and Microsoft. The partners also deliver data migration, data cleansing, verification, contact data enhancement and deduplication tools, with a full understanding of the business processes. ”MDM concerns more than just technology,” Visitors to the Capscan and Uniserv stand will receive free copies of Capscan’s white paper, ‘Data Quality: Perception vs. Reality’ as well as select customer case studies. There will also be a chance to win an iPhone or an iPad on the stand, as well as hands-on demonstrations of Capscan and Uniserv’s data quality solutions for MDM. The Master Data Management Summit Europe 2010 takes place from the 19th to the 21st April, at the Radission SAS Portman Hotel, London. For further information, please visit the website. # # # About Capscan Capscan is a leading supplier of international address management solutions and data integrity services. The company’s flagship product, Matchcode, is a fully functional address management system, available as a stand-alone programme for data capture, a web-based tool for online data capture and as a tool for batch cleansing of commercial databases. Capscan now supports addressing functionality for 240 countries or territories worldwide. In addition, Matchcode UK address data can be integrated with Ordnance Survey data sets to allow mapping and logistics rationalisation. Capscan is also expert in the integration of lifestyle and business data sets into address databases to support and rationalise canvassing or marketing activities throughout Europe. End
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