The Small Business Administration reports that a record number of businesses have defaulted on SBA loans, and a quick search on Google News shows that “small business failures” brings up many current news stories.
“Market conditions have changed, which means small business owners must use new ideas and marketing strategies if they want to grow and increase their profits, even though others around them continue to struggle in this bad economy,” explained Charlie Cook, author of “The New Profit Rules.”
Cook has many years of marketing and business experience, and he has completed an ebook he is offering free in an effort to help small business owners not only survive, but prosper in what he calls the “new economy.”
“The New Profit Rules” is available for download without cost or obligation at Cook’s web site http://www.MarketingForSuccess.com/
The newly released book has already helped many small businesses find new clients and customers, close more sales, and increase profits. Praises for the book from business owners who have successfully used it can be found on the web site.
Cook said he was inspired to write the book and offer it for free because he was dismayed by all the news reports that seemed to imply that business failure is to be expected in a down economy.
“Businesses do not have to fail, and in fact they do not even have to suffer just because the economy has taken a dive. There are some very simple principles that business owners can use, and I describe these in detail in my ebook. Business owners simply need to change their business strategies in order to profit in the new economy, but if they continue to use the same strategies they used during the boom years they risk failure,” explained Cook.
“The New Profit Rules” is well written, and is designed to be an quick, easy read that is simple to put into action. Business owners are taught eight strategies they can use to bring in new customers, and make additional sales for increased profits right away. Cook says he wants to help business owners survive and prosper, so he is offering the book at no cost.
Press release services provided by http://www.ThatPRGuy.com