FaceBook fits small business marketing budgets

April 11, 2010 - PRLog -- CINCINNATI, OHIO --- One of the ways the internet has changed the business world forever is the advent of social marketing. FaceBook, the most popular and most widely used social communications venue, offers extremely affordable ways for a small business to market to its target audience.

FaceBook enables the marketer not only to create an ad online, it walks you through every step. The advertiser can target his audience by geography, demographics, likes and interests and who is connected to whom. It allows you to choose from either a pay-per-click or pay-per-impressions-made structure. You can design the campaign for the maximum amount you are willing to spend per click, to run as long as you want, at what per-day spend you want to max out, and it lets you know the estimated reach of your campaign based on its demographics.

Artistic Director Kenneth R. Collopy of Montgomery-based Perfections Salon said, "We utilized FaceBook as the main communications medium to announce our DreamCatchers extensions open house in the last quarter of 2009, and it pulled far more than I had ever hoped for. Our salon was packed and the event was highly successful. FaceBook was a huge part of that success."

"We are currently running two separate FaceBook campaigns: one, a discount to introduce our Brazilian Keratin smoothing service; the other, a discount on our drycutting service with Kenneth," said Jill Wiltberger, owner of Perfections Salon and Collopy's wife. "We are looking for high numbers on the results for both campaigns."

Small business owners who are interested in learning more about how to use FaceBook to communicate their message may call either Collopy or his wife Jill Wiltberger at the salon, (513) 984-2555.

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Perfections - the first salon to bring dry haircutting to Cincinnati; the only Cincinnati salon specializing in the most advanced cutting method available today to create sculptured hairstyles with sensual, fluid motion.