Are You Thinking Of Opening A Sub Prime Automotive Business?

April 10, 2010 - PRLog -- Sub prime automotive business in a nut shell is a bad credit car loan service for people who is seeking a car loan. It is different from your traditional automotive financing practices in many ways. First of all your clients will be the individuals who have been turned down through the normal channels of financing, these types of clients are more inclined to accept higher interest rates, and will not haggle as much on pricing. Usually sub prime business if ran properly are very lucrative in nature. Many successful dealerships today are looking to open a sub prime division or office in support of their growing popularity. With today's economy condition in North America it is no wonder many people out there are stranded without a car due to their credit history. A sub prime office is basically a bridge way between the clients and the lending institution. Often enough a sub prime office will not even required to carry any inventory, making the overhead cost for these types of dealerships very small. A successful sub prime business is the one that depends on the power of the internet. From a well designed, developed web site to search engine optimization, the competition today is certainly fierce. If your sub prime office has the dealer backing from a bigger dealership spending large amount of money to develop your web site is a good investment in the long run. But for a smaller independent sub prime office there is very little choice out there when it comes to web design firms, and CRM software that can support their business.

Putting the factor of cost aside for a moment, and take a step back to review the checklist. You will need not only a well designed and developed web site, but a great SEO firm that can put your business on the map. And last but not the least is a powerful yet simple to use CRM solution that is designed for this purpose. There are many choices out there, a typical automotive web site can cost you anywhere from $5000 to $15000 depending on the design firm. A typical SEO campaign can range from $3000 per month to as much as $12000, and it will persist for up to 6 month term. A typical automotive CRM solution that is not specifically designed for the sub prime business will cost $1500 to $5000 for the initial setup, and $1500 to $5000 per month for software license. If you add up these amounts with a conservative average from all, you should get an initial cost of $20,750 and monthly running cost of $10,750 per month. You don't need to be a mathematic genius to figure out if these figures are way too high for any business to survive in the long run. So what is your alternative? Introducing Dealer Elite CRM with our galleries of well designed, developed and hosted web sites to choose from, combined with a powerful CRM solution designed specifically for sub prime business. There is $0 setup fee, and your monthly cost is merely a fraction of the cost of $300 to $400 per month.  

This article is brought to you by Dealer Elite CRM, your affordable automotive CRM solution for today's cutting edge dealers. Visit us online for more information at http://www.dealerelites.ca

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This article is brought to you by Dealer Elite CRM, your affordable automotive CRM solution for today's cutting edge dealers. Visit us online for more information at http://www.dealerelites.ca