The IAQ & Environmental Industries’ Marketing Newsletter Reaches Milestone

April 9, 2010 - PRLog -- The Environmental Marketer newsletter was launched in 2007 and today has reached a new milestone.  The complimentary monthly marketing publication is now received by over 3,500 IAQ professionals from across North America and beyond.

The Environmental Marketer was started by Cochrane & Associates, LLC, the industry’s only dedicated marketing, public relations and business development consulting firm.  The company was founded in 2006 by Paul Cochrane, a veteran IAQ marketing professional.

Past issues have covered such topics as designing your company’s website to build trust, utilizing social media, online videos, direct mail, understanding customer’s wants and needs, advertising budgets, the future of blogging and how to make your company shine in the eyes of consumers.

“We are happy to have reached this level growth with our marketing newsletter,” reported Paul Cochrane, President of Cochrane and Associates.  “When we launched the Environmental Marketer several years ago we started with less than 1,000 readers.  It is great to be able to touch so many in the industry with news, tips and suggestions they can implement to help grow their IAQ and environmental businesses.  In addition to the electronic newsletter, we recently launched the IAQ Video Network at www.IAQTV.com.  Anyone with an appropriate video can have it posted for free at this industry video portal,” he continued.

http://www.youtube.com/watch?v=fDYMH4Xigqo



The Environmental Marketer demonstrates the many ways that companies in the IAQ and related industries can stand out from the crowd without the expenditure of a lot of resources.  There is no limit to what a creative mind can come up with to enhance a business and the complimentary electronic newsletter tries to bring these ideas to busy environmental professionals.  

Industry professionals can learn more about marketing their business or view the archives and register for the free newsletter by visiting www.cochraneassoc.com.   Cochrane & Associates can also be contacted at info@cochraneassoc.com or (602) 510-3179.

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Cochrane & Associates is the only dedicated business development, public relations and marketing consulting firm that specializes in the environmental and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry. They are also the founders of the IAQ Video Network.