Broker Expands in the D.C. Metro Area – But Plans May Not Include You

April 9, 2010 - PRLog -- TradeWallStreet is a name you may not be familiar with. It is a US based securities broker, but it is focused on a niche market – serving international clientèle. With offerings in some 50 countries, and in business for over a decade, it is not exactly a newcomer. But it's not a household name either, at least not in the Untied States. And as contrary as it may seem, it intends to stay that way – even as it expands.  

TradeWallStreet sees a tremendous opportunity in the D.C. Metro Area, but in a reversal of the financial supermarket model, the firm offers a comprehensive array of securities brokerage services - but not to everyone. Many TradeWallStreet  clients are foreign nationals, or Americans of foreign extraction. “We've developed a suite of products and services  specifically tailored to deliver advantage to internationally focused investors. This is our niche” says Rogan LaBier, who oversees recruiting for the D.C. area.

LaBier explains that some clients have lived through political and financial instability and so have expectations that differ from traditional American investors. Some are very wary of the big banks, for example, and of roles played in the recent financial debacle. Others feel that the crisis may not be over. And because they have lived through instability in the past, they require a different approach. A simple example of how the expectations differ, says LaBier, is that clients often have concerns about currency risk, and this is a concern that is foreign to many traditional American investors. The clients also demand that financial partners are sound and solvent, a challenge in the current environment. TradeWallStreet has established clearing relationships with Pershing, Penson and Bank Of NY. “We cater to a  particular niche, but it's a  highly sophisticated one”  says LaBier.    `

Nevertheless, for it's flagship D.C. office, TradeWallStreet chose a location nearly directly across from the White house. A location that is anything but low profile. But the office was chosen merely for convenience sake, insists Chief Operations Officer Robert Shapiro. According to LaBier, “Many of our clients are involved in government functions, or work for NGOs, and so a central location just made sense. We wanted to be accessible.”

TradeWallStreet plans to add Branch offices in Tysons Corner, Montgomery County, and several other locations in the metro area. “The D.C. area is just a natural fit for our particular style of business. Many of our clients are emigrees or foreign nationals  here for extended terms” says LaBier.

According to LaBier, US holdings make up a significant portion of typical client assets, but they are invested in other markets as well, and so require a an expertise that is global in reach. Given the global connectedness of todays financial markets, he adds, investors world wide are becoming increasingly sophisticated and diversified. “Eventually, as investors parameters more closely reflect the realities of the market, our approach may no longer be perceived as niche.”



About Trade Wall Street

TradeWallStreet International is a boutique financial services firm providing a full range of investment services to clients in more than fifty countries, with a unique focus in international clientèle. TradeWallStreet’s investment perspective is global, an provides a unique set of products and services designed to facilitate the business lives of it’s Advisor associates, delivering special advantage to clients participating in the US and global financial markets. For more information about TradeWallStreet International, visit the web site at http://www.tws-international.com . And if you are an Advisor interested in the global markets, find out why TradeWallStreet is the premier choice for Internationally focused Advisors http://www.tws-international.com.

# # #

Trade Wall Street International is a division of Trade Wall Street Financial LLC (www.tradewallstreet.com). TWS is an investment brokerage serving over fifty countries. For more information, please visit TWS International at www.tws-international.com