More than three quarters, 76%, of women asked would consider undergoing a non-invasive cosmetic treatment such as Botox. Of those, 52% would rather book the appointment in their lunch hour at work than take a whole day off as holiday.
http://www.goodsurgeonguide.co.uk asked ‘Would you conduct research before undergoing a non-invasive treatment?’ only 23% of women said that they would, and 31% said that they wouldn’t conduct any research at all. 42% of those polled admitted that the decision to have a treatment such as Botox would be ‘impulsive’
1 in 10 women asked, 11%, believed that a non-invasive cosmetic treatment involved the skin being cut, and undergoing a local anaesthetic. However less than a fifth, 18%, predict that a non-invasive treatment would be painful.
61% of the women polled admitted to feeling influenced by celebrities to maintain a youthful look. When asked the multi answer question, ‘which celebrity influences you?’ Dannii Minogue was the most influential with 72% of women agreeing. 63% of women felt influenced by Nicole Kidman, and 54% said the Desperate Housewife, Terri Hatcher prompted them to maintain a youthful appearance.
On average, women are prepared to spend 20% of their monthly salary on a single cosmetic treatment. On a monthly basis women said that they spend an average of 5% on beauty products such as anti-wrinkle cream and body firming moisturising.
Christiana Clogg, founder of The Good Surgeon Guide has said,
“I was shocked to discover that women would have injections in their face without researching who is carrying out the procedure. Just because these treatments are becoming more popular it shouldn’t mean that people get complacent and undergo the procedure impulsively.”
“There are a huge variety of beauty products available to the public, but many of these are avoided due to their bad reputation. Women need to apply the same mentality to cosmetic treatments. Just because the procedure is available on the high street, it doesn’t mean that it is reputable provider.”
If you would like any more information, or to arrange an interview with Christiana Clogg please contact Charlotte Horsfall on 01452 348211 or email firstname.lastname@example.org
Notes to editors
Goodsurgeonguide.co.uk was launched in September 2009 and is the first website of its kind; users can visit the website to read or provide reviews and recommendations of cosmetic surgeons, cosmetic dentists, clinics and aesthetic treatment providers.
The Good Surgeon Guide should be the first port of call for anyone considering a cosmetic treatment or procedure, as it offers inside knowledge from people who have already had surgery and this is key in helping others make an informed choice about where to go and who to turn to for their procedure.