La Casa Hermosa Fashions On The Runway at Annual Charitable Event
Maureen Atwell, of The Atwell Group and Robin Fleming, Owner and Founder of La Casa Hermosa, announced today on “The Talk Zone: Pageant Talk Radio”, that La Casa Hermosa is to be one of the key fashion exhibitors at the “True Beauty Expo” on Saturday, May 15th (9 a.m. -6p.m. ET) hosted at Planet Hollywood Resort & Casino in Las Vegas.
According to Valerie Hayes, host of Pageant Talk Radio, "Robin Fleming is universally regarded as a leading stylist within the international pageant community and her unique vision has transformed what contestant's are wearing on the red carpet and in pageant competition. It would be impossible to have a fashion segment at the Expo without Robin and La Casa Hermosa."
“The Planet Hollywood Resort & Casino has been an incredible host and this year is going to be even more exciting than last year,” said Maureen Atwell. “Las Vegas is the ideal venue for our event, with the emphasis on glamorous attire, spectacular entertainment, fine dining, and luxury accommodations.”
“On behalf of Las Vegas, I am once again excited to welcome back La Casa Hermosa to our True Beauty Expo and as a Platinum Sponsor of several key events,” said Atwell, President and CEO of The Atwell Group which produces the True Beauty Events. “Our continued partnership with La Casa Hermosa which is a world class private label brand, and with the leading pageant fashion guru, Robin Fleming, enables us to further relationships with other luxury brands. We know the benefits to those who recognize our True Beauty Events participants as key consumers of beauty products and luxury items who influence fashion trends and consumer choices.”
“The entire La Casa Hermosa Style Team is thrilled to be coming back to Vegas this May,” said Fleming, “The True Beauty Expo is a marquee event for our company, showcasing to a national and international audience the many design and fashion styling capabilities of our LCH Style Team, and the designers that we partner with both within and outside of the USA for the La Casa Hermosa showroom."
Having dressed and styled several of the contestants that will be on stage at Miss USA, Miss Teen USA, and Miss Universe this year, La Casa Hermosa's Senior Fashion Director Jordan Kolar states, "We have a vested interest in the success of the True Beauty Expo, and True Beauty Events, and we look forward to our continued role as a key exhibitor and platinum sponsor for many years to come.”
The following evening, Sunday, May 16th, is the 2010 MISS USA® Pageant which will be broadcast live by NBC, where Miss USA 2009, Kristen Dalton, who was crowned at the Planet Hollywood Resort & Casino will crown her successor at the conclusion of the two-hour primetime telecast, before an estimated viewing audience, in the U.S. alone, of over 7 million, and was seen in over 95 countries and territories.
Each contestant from all 50 states and the District of Columbia will be judged in three categories: swimsuit, evening gown and interview. The show will conclude with one contestant ultimately being crowned MISS USA® 2010. The Planet Hollywood Resort & Casino Las Vegas is the official Host Hotel of MISS USA® 2010. Donald J. Trump will again serve as executive producer of “The 2010 MISS USA® Pageant.”
