The hotly anticipated 2010 superhero action movie KICK-ASS, adapted from Mark Millar’s best-selling comic book series of the same name, tells the story of an average teenager who is inspired by his favourite comic books and decides to become a real-life superhero himself. However, the self-titled ‘Kick-Ass’
The film’s script was written by Matthew Vaughn and Jane Goldman, who previously wrote the smash hit Stardust together. Vaughn directed the film, and produced it with Brad Pitt (among others), cementing its Hollywood cool credentials.
The film’s superhero costumes strike just the right balance between looking ridiculous and kind of cool – they are accessible enough for you to aspire to trying this at least once for yourself! But if you’re not brave enough to venture out in a head-to-toe suit, we’ve got the next best thing. As Executive Producer of the film, Stephen Marks continues to build on French Connection’s firmly established collections of retro film inspired apparel, with the launch of an exclusive range of Kick Ass tees and sweats. Tops come in dark and sinister black and greys, or alter-egos can shine in Kick Ass’ signature colours of jade and yellow. Featuring iconic empowering catchphrases, film logos, and original comic book illustrations, show your allegiance to all that is good and right in the world of style.
About French Connection India
Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand. Brand Marketing India (BMI), the exclusive licensee for FCUK in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 21 points of sale across 8 cities. BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.
About Brand Marketing India
Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.
For further information, kindly contact:
Mansi Zaveri
Marketing & Communications Manager
Telephone: +91 22 6618 1026
Email: mansi.zaveri@
Website: www.fcukindia.com
