Arabic support for QuarkXPress Server

April 6, 2010 - PRLog -- Layout Ltd., the leading QuarkXPress partner in the Middle East, announced complete Arabic support for QuarkXPress Server 8.12. The dynamic publishing technology that combines the design power and collaboration functionality of QuarkXPress, has proven that server-based performance can deliver an unparalleled solution for producing creative Web-based or data-driven communications.
In parallel to its development, Layout Ltd. has helped Textuel (France) to deploy the ArabicXT Server into its own Web To Print solution THEO.
"THEO is a pioneer web-to-print solution that we developed « from scratch » for one of our international clients – (a world leader in construction materials). It uses a QuarkXPress Server engine and allows users all over the world to create their own version of ready-to-use document templates: newsletters, magazines, posters, brochures…  These documents are produced while respecting the client’s graphic and brand guidelines and therefore serve the brand deployment strategy.
THEO offers a very friendly-user interface and is accessible via a simple browser on the Internet. It saves time and money with a professional result. "
said Mr. Philippe BOUASSE, Project Director for THEO, Textuel

" It was quite a challenge to implement Arabic documents  within THEO for middle eastern users. Many specific issues had to be addressed first, such as right-to-left writing, Arabic font management, reversed layouts…  Layout Ltd’s teams were able to develop an Arabic XTensions for QuarkXPress Server. It deals perfectly with all these issues and prove to be working just fine! It was not an easy task and required many adjustments, as QuarkXPress does not « speak » Arabic in the first place. Layout Ltd and its teams were always very reactive and imaginative in the solutions they provided. And, most important, Arabic users are giving us very positive feedbacks! "
said Mr. Gilles ABOUT, President of Textuel agency, Paris

QuarkXPress Server 8.12 empowers customers to communicate and collaborate through the Web to deliver outstanding products. This same power is now enabled for multi-national companies who require to use Arabic, Farsi, Kurdish, Hebrew and other right to left languages in their documentation.
By employing a Web-based, template-driven process, the technology empowers channel and business users to preview communications online, customize design and content, and print locally or remotely. Users can develop and deploy data-driven applications to automate production, eliminate redundant steps, and publish to multiple channels. QuarkXPress Server can be easily integrated with existing IT infrastructures and data sources and is typically offered as part of a packaged solution from a Quark system integrator or OEM partner.
" This significant release of QuarkXPress Server provides a real growth opportunity for us by extending the richness of QuarkXPress throughout the enterprise in the Middle East market. By focusing on high-value design and production capabilities, QuarkXPress Server presents ordinary business users with the potential to increase their capacity to touch customers with persuasive on-demand creative communications, support continued brand reinforcement, develop more timely and focused campaigns, and improve productivity without having to be graphic artists. "
said Mr. Gabriel Habis, General Manager of Layout Ltd.

Quark partners with software developers and system integrators to deliver QuarkXPress
Server solutions that enable advertising automation, catalog production, Web-to-print,
and one-to-one marketing. To learn more about QuarkXPress Server 8, visit the Quark
Web site at http://dynamicpublishing.quark.com/qxpserver/

About Quark, Quark Inc.www.quark.com is an innovative software company providing
design, production, and collaboration solutions that are transforming the business of
creative communications. Quark has provided award-winning software for professional
publishers since its flagship product, QuarkXPress, changed the course of traditional
publishing. Founded in 1981, Denver-based Quark Inc. is privately held.

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About Layout, Layout Ltd. www.layoutltd.com Since its establishment in 1989, Layout Ltd. has achieved a reputation of being a solution-oriented company, emphasizing on the development and adaptation of systems and software for the international market. Layout Ltd. particularly emphasizes on the pre-press and the print production management markets as it provides publishers with highly needed and customizable solutions on both Macintosh and Windows operating systems. Through proactive thinking, Layout’s mission is to enrich the DTP industry with the latest technological software innovations and to respond to the most demanding publishing needs for flexible solutions.