Old Greenwich, CT – Small businesses can make some simple changes to marketing strategies to increase profits in a down economy using the marketing ideas in a newly released e-book by author and marketing expert Charlie Cook.
Most small business owners are suffering because they are trying to make it in the current economic conditions using the same strategies they used when the economy was much better, according to Cook. Business owners who have already begun using the strategies taught by Cook are discovering that their business has started to grow once again.
The new book, “The New Profit Rules,” is receiving praise by business owners and marketing experts alike. Cook has made the book available to anyone as a free download at http://www.MarketingForSuccess.com/
“His wisdom is easy to take, easy to read, and easy to use as a roadmap to higher profits in your life. I cannot recommend his ideas highly enough,” said Jay Conrad Levinson, highly acclaimed author of the Guerrilla Marketing series of books.
Cook teaches readers of his book how to attract clients and customers in this challenging economy, using marketing ideas and strategies that are different than what have been used in the boom economy of the past.
“I highly recommend this e-book to anyone who wants to hear it straight. And I fully believe that any small business owner who follows these recommendations will see an improvement in their business,” said Angelique Rewers, co-founder of Richer, Smarter, Happier. Rewers says she is using each of the strategies taught by Cook in her own business.
Unlike many e-books, “The New Profit Rules” is not just being downloaded and quickly forgotten. The marketing strategies it contains are getting used.
“I printed it out and read it over with a pen in hand. The margins are now covered in notes and I folded down corners. Most free e-books never make it to the printer, let alone my action plan. Thank you for this terrific resource,” said Kim Dushinski of Mobile Marketing Profits.
“The New Profit Rules” teaches small business owners how to trigger immediate business growth; strategies for increasing leads and sales; new branding strategies; and selling in the 21st century to boost closing ratios.
Cook’s book also includes real-world examples, such as the six-word sentence used by a national fast food chain to increase sales 28 percent that can be used by any business. He also explains how a dentist was able to use a special post card to bring an increase of 300 percent while other dentists say revenues are declining.
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