XYIENCE Brings UFC Fighter Wanderlei Silva to Spencer’s Fresh Markets in Arroyo Grande, Calif.

April 5, 2010 - PRLog -- LAS VEGAS —XYIENCE, makers of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), gives UFC fans on California’s Central Coast a chance to meet legendary fighter Wanderlei Silva. Silva, who is scheduled to fight Yoshihiro Akiyama July 3, 2010 at UFC 116 in Las Vegas, will sign autographs for fans at Spencer’s Fresh Markets, 1464 Grand Ave. in Arroyo Grande, Calif., on Friday, April 9 from noon to 2 p.m.

   The event kicks off XYIENCE’s relationship with the five-store grocery chain that recently started carrying Xenergy Premium and Xenergy Xtreme in its Arroyo Grande location. To celebrate, Silva will sign cans of Xenergy for fans.

   On Saturday, April 10, local UFC fans can watch UFC 112 with Silva, who is hosting a live viewing party for the event at The Red Zone, located at 825 North “H” Street in Lompoc, Calif.  The event, which is co- sponsored by XYIENCE and Jaco Clothing, an action sports and mixed martial arts (MMA) lifestyle brand, is from 6 p.m. to 10 p.m. and tickets are required. For reservations, please call (805) 736.2050.

   The Brazilian-born Silva, who currently resides in Las Vegas, is one of the most widely recognized and esteemed fighters in MMA internationally. He has achieved iconic status in the MMA world by stacking up 33 wins, in his illustrious career—most of them by knockout. Since 2008, Silva has been an ambassador for XYIENCE and the face of the brand’s energy drink line, Xenergy.

   “The Central Coast area has a very high concentration of MMA fans,” explains John Spencer, Spencer’s Fresh Markets’ founder and CEO. “Many may never have an opportunity to meet a legendary athlete like Mr. Silva. We are excited to host this event for the community at our Arroyo Grande location. We’re looking forward to a very exciting day.”

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.
      

Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle.  Its energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d.  Xenergy is available in retail stores throughout the United States and Canada.  Visit www.xyience.com for details.

XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance.  With everything from NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery—to high-quality protein supplements such as the XY-PRO, an advanced protein complex or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.

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About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.