social network marketing projected to increase to about $55 billion by 2014.
Forrester Research has released research results projecting that social network marketing spending will increase to about $55 billion by 2014. The interactive portion of total marketing spending is projected to grow from today’s 12% to 21% of all advertising spending in the same period.
According to MarketingVox, the report shows that interactive social network marketing will continue to grow and is projected to grow by 34% growth rate by 2014. Search marketing will maintain its lead in terms of total dollars spent, but will grow at a slower rate of 15%.
Forrester also is projecting that overall ad spending will be declining as more dollars are shifted into lower cost interactive social networking channels and marketers continue to watch their spending. Marketers will be getting far more bang for their marketing dollars using social network marketing tools.
With so many companies depending on social network marketing to succeed, the big question today is: For more information about social network marketing contact SOS eMarketing for a free eMarketing consultation.
SOS eMarketing is an internet marketing consultant that utilizes emarketing analysis and planning to determine the best use of current media and technology for small business. SOS eMarketing has clients in coffee marketing, food marketing and the gourmet marketing industries. Additionally SOS eMarketing works in the luxury marketing industry. (See client case histories) Integrated marketing includes:
1. Business social marketing or Social Network Marketing, utilizing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Specialty Coffee + Food Marketing
760.345.5069
sosemarketing@
www.sosemarketing.com
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