TOKYO, Japan (March 30, 2010) – The key word of 2009 was said by many to be “change” but it could easily have been “eco”. Likewise ECO was the key idea of 2008 and will be for 2010 too.
Given its recent bold promise to the United Nations of a 25% reduction in emissions, Japan has jumped into the ECO limelight. But how is Japan green? And how will it meet its ambitious targets?
Tokyo-based trend agency CScout Japan has been researching and analyzing what is happening locally, and what they have found will excite businesses around the globe. Always one of the most innovative nations for consumer goods and technology, Japan certainly does not disappoint with its ECO products either.
“While government-enforced rules and tough laws are often thought of as solutions to the problems, Japan is showing that industry too can make a real difference,”
There has been no better time to learn about ECO trends in Japan and CScout Japan, using their experience researching technology and consumer developments in the local market, have produced a definitive report on the subject that matters the most in the world today.
The report covers :
At Home (roof solar, architecture, building materials)
On the Move (hybrid cars, mobile phones, vending machines)
Corporate Culture (CSR, government initiatives, marketing)
Communities (urban agriculture, activism, identity)
Lifestyle (shopping, fashion, eco-bags)
Packaging (design, aesthetic trends, materials)
Whether you work in green innovation or electronics, or are a marketer or a retailer, CScout Japan’s 75+ page report is packed with concepts, original images and practical learnings that you will find essential and inspiring for your business.
To find out more, visit http://www.cscoutjapan.com/
Contact
William Andrews
CScout Japan
+81 – 03 – 3327 – 8862
reports@cscoutjapan.com
