Bally Chohan tips on becoming successful Web Analyzer
Bally Chohan of Bally Chohan Technology Dubai is a successful Web Analytic. Bally Chohan is soon releasing a book on how to become successful Web Analytics. Bally Chohan has explained in this book the right way to learn web analytics in a unique way. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step by step guide to implementing a successful web analytics strategy.
Web analytics expert Bally Chohan, in his thought provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond click stream analysis, why qualitative data should be your focus, and more insights & technologies that will help you develop a customer centric mindset without sacrificing your company’s bottom line.
Bally Chohan has tried to explain following subject through this book
• Learn the pros and cons of data collection methodologies
• Find out how you can stop counting page views and still get a rich understanding of your customers
• Discover how to identify valuable metrics with the “three layers of so what’ test
• Optimize your organizational structure and chose the right analytics tool
• Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others
• Leverage quick-start solutions for bogs and e-commerce, support and small business websites
• Learn the key ingredients of a great experimentation and testing platform
• Use competitive-
• Ten steps to turbo charge your web analytics
• Seven steps to create data driven culture in your organization
• Six ways to measure success of your blog
• Three secrets behind making web analytics actionable
• Ten signs of a great web analyst
Bally Chohan is an independent consultant and currently the Analytics Evangelist for Google. Bally Chohan will be donating all proceeds from this book to a Mumbai based charity
