Strategic Growth Concepts Becomes Certified Mobile Marketing Solutions Provider for Small Business

April 4, 2010 - PRLog -- According to the CTIA, the international wireless industry trade association, there are over 267 million mobile subscribers in the U.S.  Of those, over 213 million are using text messaging on a regular basis, and over 84% of those subscribers continuously have their cellphone within 10 feet of them no matter where their location.  Given these statistics, it should be no surprise that studies by Nielsen media have indicated that messages received via text on cellphones are read within 15 minutes of receipt.

This high rate of engagement with mobile phones makes them a prime media for businesses seeking to directly reach consumers.  While major brands have increasingly adopted this highly-targetable technology, until now, small local businesses have had a difficult time gaining a foothold with this relatively new medium due to a lack of knowledge, a wide diversity of pricing models, and the need to identify specialists with expertise in its use in order to access it.

Now the barriers to small business are gone and they can take advantage of this highly-effective medium thru services offered by Strategic Growth Concepts (SGC), a marketing / management consulting and training firm that has recently become a Certified Mobile Marketing Solutions Provider.  

SGC can now provide small businesses with the ability to easily and cost-effectively target consumers with mobile advertising programs in a matter of minutes; and with a flat-rate monthly fee, business owners need no longer worry about translating complicated pricing models to insure they don’t exceed marketing budgets.  Additionally, up-front training provided by SGC allows businesses to implement marketing campaigns as often as they like, to specifically targeted groups, with no intermediary required.  

Small business owners can now engage in mobile marketing and achieve the high rate of return currently being enjoyed by national firms.  According to Strategic Growth Concepts’ CEO, Linda Daichendt, “Mobile marketing achieves an exceptional ROI, with some firms having achieved rates as high as 54%* and 62%**.  Though those results are obviously not typical, an ROI ranging between 7% and 15% is fairly typical, and when compared to other media such as direct mail which receives a 2 – 3% return, it becomes clear how effective mobile marketing can be for a small business.” Daichendt further states, “It has always been our firm’s goal to provide the most cost-effective and easy-to-use marketing tools for small business owners.  We firmly believe in the concept ‘teach a man to fish’ so they become self-sufficient with their marketing.  To enable that, we source the best vendors, provide easy-to-understand training, and then serve as a resource.  This model allows small business owners to customize these tools to the needs of their specific business, and to implement programs on a schedule which will benefit both their customers and their business.”

To encourage small businesses to explore the many ways mobile advertising programs can dramatically increase revenue, SGC is currently offering a FREE demonstration and consultation, along with a 50% discount on start-up fees for those who sign up to utilize text messaging services by April 15th.  To receive your FREE demo, and to opt-in to SGC’s Mobile Club where you will receive future special offers and tips for using mobile marketing in your business, text the word STRATEGIC to 244326.  Those interested in the demo only may alternately email info@StrategicGrowthconcepts.com.

*http://marketingwithnewtechnology.wordpress.com/2009/07/0...

**http://www.strategicgrowthconcepts.com/marketing/Marketin...

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Strategic Growth Concepts, a division of DAIMAR Enterprises, Inc. is a Detroit-based firm that provides training and consulting services to start-up, small and mid-sized businesses in the areas of Start-up, Marketing, Operations, HR and Strategic Planning. The firm’s CEO, Linda Daichendt, is a recognized business expert with 20+ years of corporate, small business, and franchising industry experience. She has assisted firms in a broad spectrum of industries in identifying and reaching their target KPIs (key performance indicators) and profitability goals. Linda can be contacted at linda@StrategicGrowthConcepts.com, and the company website can be viewed at http://www.StrategicGrowthConcepts.com.