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Follow on Google News | “tiger Balm” Becomes Associate Sponsor Of Chennai Super Kings (csk) For Ipl-3The leading pain balm from Elder Health Care Limited (EHCL) to be “Health & Fitness” partner of the Chennai Super Kings Team
By: Sentinel PR Pvt Ltd Tiger Balm’s USP is making a person fit and active and it relates clearly with CSK –a team who has had very few fitness problems in the last few years. Says Dr Anuj Saxena, Managing Director, Elder Health Care, “The IPL fever is catching on day-by-day with the number of fans increasing regularly. This association with CSK gives Tiger Balm an opportunity to increase its recall value in the minds of the consumers.” Elder Health Care is an approx Rs 100 crore entity with presence in health products in segments like Skin Care, Oral care, Burns, Personal grooming and pain management which are sold through the OTC (over-the-counter) To make it exciting for cricketing enthusiasts and to have a direct connect with the consumers, Tiger Balm is running a contest in Mumbai, Delhi, Kolkatta, Chennai, Bangalore and Hyderabad. Consumers participating in the contest will get a chance to win an exclusive opportunity to dine with the CSK team or go on ground with the CSK Captain for the toss or win VIP match tickets for CSK Matches. Consumers can participate in the Contest on purchase on any product within the Tiger balm range. For more details visit www.elderhealthcare.in. From: Mitesh M Kapadia - +91 98205 03876. Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services, B-603, Samajdeep, Near Bhanu Park/Seasons Restaurant, Adukia Road, Off S V Road, Kandivli (W), Mumbai 400 067. INDIA. Tel: (91 22) 28625131/32. Fax: (91 22) 28625133. Email: mitesh@publicrelationindia.com. URL: www.publicrelationindia.com. # # # SENTINEL PUBLIC RELATIONS PVT LTD (www.publicrelationindia.com) End
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