April 3, 2010 - This is why social media and content driven websites are becoming increasingly popular and a vital component in any company’s marketing strategy. The Forum Group, an MEA Awards State Finalist and a leading event management service, integrates social media as a key component in their marketing as well as that of their clients.
The past few years have been witness to many changes in the business world, with many more still to come. A decade ago the key word was globalization that created an image of huge corporations working out of even larger buildings with no personality.
However, the recent upheavals in the economy have shattered the consumers’ trust in large corporations and have led to a downright hostile reaction. The change in mindset has effectively thrown the ball into the court of businesses worldwide and their ability to adapt will be what determines their capacity to return the ball or drop it.
The key is to really understanding what a customer wants and nowadays people want to deal with other people they know, like and trust. This means that companies need to keep in touch with their customers if they want to have remote chance of succeeding in today’s marketplace. They need to offer valuable content and listen to what their clients want and need.
“Given the major shift in the way people are communicating and engaging with one another, the traditional marketing methods were just not going to cut it for us or our clients,” stated Leanne Constantino, the Managing Director of The Forum Group.
The Forum Group specializes in creating that bridge between a business and its customers as they have also built their own to keep clients informed at all times. They have seen the value of social media when used with their own business and the amount of business it generates can be shocking at first. This is what made them understand that the future of advertising lies in relationship marketing.
The Forum Group effectively integrates social media in their clients’ marketing and advertising strategies taking their exposure to a completely new level. Social media is to the 21st century what television was to the 20th century and it’s here to stay.
If you want to make sure you aren’t missing out on a cost-effective advertising method, then make sure you jump on the train of opportunity before it leaves the station and visit www.forumgroupevents.com.au.
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The face of marketing and advertising is changing in a big way as people no longer want to deal with faceless, nameless corporations.