The concept came from Carlton Enoch. Born in Harlem, New York, Carlton possesses a drive and an innovative spirit, blended with intuition and persistence, to carve his place in history. Growing up in a poor neighborhood and learning too much about street life and domestic violence, he seemed destined for jail. Incarcerated at the age of sixteen, he then made a decision to turn his life around. He worked with the FBI, the US Marshalls, and other institutions as a bounty hunter.
In knowing both sides of the law and both sides of violence, Carlton had a vision for a better life. The use of DNA had always fascinated him. Extensive research into this technology began a decade ago, but the cost of DNA testing had then been prohibitive. An idea flourished in the fertile mind of this entrepreneur, however. And today, affordable DNA sampling brings perfume out of the dark ages and into a new era of ‘green’ technology that eliminates toxins, alcohol, and ethanol (a source of allergies and breathing problems). Utilizing jojoba and aloe vera, the product is the first ‘green’ perfume. Carlton Enoch’s dream brings life to individuality.
The launch of My DNA Fragrance brings forth an electric concept. The fragrance release includes the Antiquity Line, showcasing Marilyn Monroe, Geronimo, Abraham Lincoln, John Wilkes Booth and more. The aroma’s enchantment lingers in the mind with endless possibilities. Mitochondrial (mtDNA) is used only for the Antiquity Line, with hair samples from archives in order to make the fragrance for the deceased celebrities. In a partnership with John Reznikoff, Founder and President of University Archives and the world's pre-eminent historical hair collector, DNA is utilized for the creation of scents blended in order to represent celebrities, showcasing unique personality from researched data regarding preferences and favorites of the namesake.
My DNA Fragrance takes personal DNA, analyzes the properties, extracts the essence and blends one scent for each individual. The fascinating study of DNA has shown that mitochondrial DNA comes from the mother. It is passed from generation to generation through the female. My DNA Fragrance engineers personalized fragrance from human DNA genetic codes. The flagship fragrance line is called "Exclusive". The "Exclusive" fragrances are uniquely created for every individual from the nDNA, which is the nuclear DNA obtained from a cheek swab. The lab processes the DNA and blends a personal scent for each client. Purchase includes a swab kit to be submitted by the customer and processed at the lab in order to create a blend of unique scents for every DNA sample. No two fragrances can ever be alike because of the DNA’s singular print. The result is My DNA Fragrance, a product that stands alone in the industry by employing the only DNA scent available.
My DNA Fragrance has drawn the attention of international media and gained opportunities for exposure at the 2008 TV Land Awards; on The Today Show, Chelsea Lately, E! Entertainment, MSNBC, the BBC; and Newsweek, not to mention enticing the interest of distributors around the world. With more than 300,000 fragrances already on the market, Carlton Enoch has created an exclusive niche to market his one-of-a-kind fragrance, making My DNA Fragrance the only fragrance designed exclusively for each customer.
Carlton Enoch is a man on a mission whose inspiring life story will be released in 2010. A law enforcement officer, a father, a mentor, a philanthropist, and a filmmaker, he was an at-risk child who beat the odds and built a dynasty. He works with at-risk children himself in order to save them from ‘the life.’ From both sides of the law, he learned to value the individual and celebrate the unique spirit of each human being. He believes that the spirit of the individual must be nurtured in order to bring about innovation. The genius passion that gave him the inspiration behind My DNA Fragrance helped him on his quest to allow each person to be one-of-a-kind. In a society that clones celebrities and leaders, Carlton Enoch projects a revolutionary message of power through individuality and a product called My DNA Fragrance that breathes life into individuality.
My DNA Fragrance was born of a need to be unique. The fragrance challenges thousands of designer blends, for pleasant is not enough. Unique is the fragrance that brands each person as a true individual. My DNA Fragrance brings Carlton Enoch’s revolution to all who crave a monument to personal power.
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The latest in DNA science presents an exciting opportunity for the fragrance world: “My DNA Exclusive” fragrance line, with the opportunity to bottle your DNA in a bespoke fragrance from your DNA genetic code.