Did You Know That Google Is Getting Into Caffeine?
Written by Matt McDougall
Did you hear that Google is getting into Caffeine? Well this is the new code name for their upgraded search engine. According to Mashable.com (Google’s launching a new, upgraded version of its search engine) Google has released it’s developer’s preview. Their aim with this new version is to “improve the speed, accuracy, size, and comprehensiveness of Google search”.
The story on mashable said that according to their ‘non-scientific’
New Google is FAST: It often doubled the speed of Google classic.
New Google relies more on keywords: (the means that for us SEO professionals we have now more things to learn and consider )The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.
Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter and Facebook launching real-time search engines, they needed to respond.
A response to Bing: Seems to me (as well as the authors of the mashable story) that the timing of this version as well as their focus on increasing speed, relevancy, accuracy, and the index volume, is a direct response to the Microsoft engine, Bing.
So, will Google China get these new adaptions? yes…. but I am hoping someone from Google China can let us know when…. Competition really does breed innovation… and puts the attention back where it should be … on the users conducting the billions of search queries.
SOS eMarketing is an internet marketing consultant that utilizes emarketing analysis and planning to determine the best use of current media and technology for small business. SOS eMarketing has clients in coffee marketing, food marketing and the gourmet marketing industries. Additionally SOS eMarketing works in the luxury marketing industry. (see client case histories) Integrated marketing includes:
1. Business social marketing or Social Network Marketing, utilizing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Specialty Coffee + Food Marketing
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