“We added the ‘Heart U Back’ line because it so closely follows the philosophy behind the creation of Animal Charms. Our goal is to do as much as possible to help animals in need, and the distinctive ‘Heart U Back’ jewelry does just. A portion of the proceeds from the sale of this jewelry is donated by the IBB to the ASPCA," said cofounder Diane Gerencser.
Gavin Kovacs, the collection's creator said, “The ASPCA’s ‘Heart U Back’ collection of bracelets, charms, pendants, and earrings are fashionable and fun to wear, yet they also convey a message of love,"
In addition to the IBB's guaranteed $125,000 minimum contribution made to the ASPCA that will come from the sale of the beautiful ‘Heart U Back’ jewelry line, Animal Charms will also donate a portion of every product sold through the Animal Charms web site to other animal rescues and charities. 'It’s an opportunity to give twice!' said Gerencser.
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Founded in 2009 by Steve and Diane Gerencser, Animal Charms sells animal themed jewelry with the goal of helping as many animals as possible through charitable donations to animal charities and rescues.