social network marketing
To get the facts on effective art branding with social media, ABN turned to Ruth-Ann Thorn, co-owner of Crown Thorn Publishing and Exclusive Collections Galleries, who’s making serious headway in the world of social media.
You’ve proven that social networking is one marketing tool a business can use to create a “tribe” or following. Tell us more about this concept.
Why does a person shop at one store over another or buy one product instead of another? At the end of the day, customers are interested in the culture of the businesses they buy from. For example, Starbucks has marketed itself as a green business that uses fair-trade coffee while creating a culture inside its stores with comfortable chairs and a casual Wi-Fi-accessible atmosphere. Starbucks is more than just a good cup of coffee; all of its marketing implies a message that makes people think, “Wow, that is what I want to be a part of.” As a result, many people will seek out Starbucks above all other coffee shops, and that starts the tribe or following.
In a nutshell, you have a group of people who are loyal and dedicated to whatever it is you are branding, so it’s important for art galleries and frameshops to brand the art they purvey, along with their locations and the ideas and cultures of their businesses.
You’re plugged into all of the major social networks, including Facebook, Twitter and LinkedIn. How has social networking helped you build brand awareness?
SOS eMarketing is an internet marketing consultant that utilizes emarketing analysis and planning to determine the best use of current media and technology for small business. SOS eMarketing has clients in coffee marketing, food marketing and the gourmet marketing industries. Additionally SOS eMarketing works in the luxury marketing industry. (see client case histories) Integrated marketing includes:
1. Business social marketing or Social Network Marketing, utilizing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Specialty Coffee + Food Marketing
760.345.5069
sosemarketing@
www.sosemarketing.com
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