Analysis of the site pages HTML code. Banner, presence and structure of various tags (Meta tags etc.), the most popular words and phrases which can be found on pages of the given site. It is necessary to define their quantity and frequency in %.
External factors of popularity. PR companies, quoting index, site presence in different Internet catalogues (DMOZ, Yahoo Directory and many others)
Much time spent on analysis of competitors you should expend learning of input links of the project. On this stage you will learn about which portals or other sites refer to the interesting project for you. It is not a secret that different advertisements or information placement about your site on other big resources can lead to great amount of new users. It means that your site increases dramatically its popularity in the positions and ratings.
Analysis of competitor site positions in search systems. You will need to work with search systems. When you choose some key words by certain site, you should look at which places it takes in different search systems while you are entering key words chosen by you.
Pages indexation and all it includes.
After finishing all the above steps, you will know better what you need to do for your resource optimization. Take into consideration all the advantages and disadvantages of your competitors. You should use the ideas which are not presented in their sites but you think they are useful. Also you should begin to optimize your portal taking into consideration all things written in this article. You should to resort to these operations regularly because your competitors do not spend time for nothing. They work and make revisions in their sites which you should check periodically.
Firstly you should understand why the analysis of competitors is needed. It gives you an opportunity to see strengths and weaknesses of your competitors, to use their ideas, to avoid mistakes they made. And finally with the help of it we win a competition for every potential client.
I agree that there are methods of competitors analysis which are differed from above methods. Therefore I tell to you at once that I use this method for promotion.
Which stages the analysis includes
Key words on pages
Search inquiries on which competitors are in the Top
Reversed links
Reversed links and search enquires are the main things for us.
As examples, we will use metal-roll subject for competitors analyze. I. e. we have the target to promote the metal-roll site into the Top of searchers. For this purpose we analyze which search enquires refer to our subject. We get some main categories: metal-roll, accessories, a girder, a channel and other types of assortment.
Using services of search enquires statistics we get enquiry list from the category «metal-roll»
Firstly you should to analyze outputting for these top-enquires, for example «metal-roll»
Search enquiry is both in title and the text of the site. Content is unique and optimized. The number of external links is 17,196. The site is in Yandex catalogue. Пузомерки are correspondingly PR 6 / ТИЦ 1200. If we look at the site with the help of the plugin SeoQuake, we will see that «metal-roll»
In the same time if we visit the site, we can see that «metal-roll»
Then we analyze reversal links (click on "LD 17196"). We will see that our analyzed site uses buying links actively. There is great amount of «muzzles”.
Authoritative:
and zero:////////
The same analyzing we conduct for other enquiries. Yes, of course – this work is laborious. But you need to know your competitor by sight.
Making conclusions we get following: if you have all derived data from analysis of your competitors, you can plan your budget and predict promotion effectiveness by needed enquires.
Note that I do not mark out in the article high-, average- and low- rates. We will chose on which enquiries to promote site based on analysis.
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