A recent report from the Internet Advertising Bureau, PricewaterhouseCoopers and the World Advertising Research Centre, has found that online ad spend in 2009 went on to surpass predictions, reaching £3.5 billion (a total increase in spend of 4.2% over the year). Online advertising has continued strengthening its position as the largest advertising sector into 2010 and has proven itself not to be just a blip, caused by recession-hit companies looking for cheaper ways to advertise, as was suggested by some academics in 2009.
The report shows that spend on paid search (Pay Per Click advertising)
One of the most surprising results from the report was the 140% increase in video advertising. This is partly due to companies using the internet to distribute their television adverts and also due to many hoping that a video released on the internet may go “viral”.
The increase in online advertising is thought to be due to the changing habits of UK citizens. The Internet is increasingly becoming a vital part of 21st century life and people are spending more time surfing. The changes in consumer habits towards mainstream Internet use has resulted in innovative marketing from companies that have had to re-think the way they advertise. As the results of the study show, many companies are completely restructuring their advertising strategies to include far more online advertising and turning their backs on the increasingly expensive, hard to track, traditional means of promotion.
More info on online marketing can be found at the Liberty website: http://www.libertymarketing.co.uk/
Story originally published here: http://www.libertymarketing.co.uk/
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