On Monday 10 May, Panda Licorice is celebrating its second annual Love Licorice
Day and has recruited a panel of experts to provide easy tips on its blog
The blog will be a resource for women to dip into and improve their life and
wellbeing with easy tips that can be achieved in around 10 minutes.
The Organisation For Economic Co-operation released its findings into time spent
on work, unpaid work, personal care and leisure research on International
Women's Day, which showed that men have 32 extra minutes per day for watching
telly, going out with the guys, playing sport and generally enjoying themselves.
10 Minute Tips will offer updates on beauty, style, hair and make up, nutrition,
fitness, relationships and life coaching. The site also gives women a platform
to share their own relevant thoughts and experiences.
Lisa Gawthorne of Panda Licorice said: “Women still have many demands on their
time. Caring for children or grandchildren and elderly relatives, holding down
full-time careers and performing household chores – with so many tasks to cram
into every day it’s no surprise that many women still have no time to relax and
“The blog has been created to provide women with bite-sized tips that they can
fit into their daily lives to enhance their health, wellbeing and confidence.”
The expert contributors include:
- Rosi Chapman and Katie Martin, Beauty
- Emma Jade Parker, Style
- Natasha Litwinenko, Hair & Make Up
- Rachael Anne Hill, Nutrition
- Lucinda Whittaker, Fitness
- Flic Everett, Relationships
- Pauline Clare, Life Coach
Licorice is a great stress buster, digestion aid and, as a fat free treat, is a
well-kept celebrity diet secret. Its celebrity fans include Anne Hathaway, Brad
Pitt and experimental TV chef Heston Blumenthal.
Panda Licorice is soft, aromatic and definitely moreish. It comes in a range of
delicious flavours including original, raspberry and cherry, and is nothing like
the bitter-tasting hard-boiled stuff you might remember from your childhood.
The original licorice is made from just four natural ingredients – molasses syrup,
wheat flour, licorice extract and aniseed oil – while fruit flavours are made
with the addition of real fruit puree. The sweetness of these mouthwatering
treats comes from real licorice root, which is 50 times sweeter than sugar, and
molasses extract that is rich in calcium, iron and B vitamins.
Panda Licorice contains no nasties like added sugar, preservatives or artificial
colours and flavourings. So, with Panda Licorice you get all the health benefits
of a real licorice snack while satisfying your sweet tooth - it's also kosher
and is suitable for vegetarians.
Licorice lovers can visit http://www.landoflicorice.co.uk for more information, become a
fan on Facebook by searching for 'The Land of Licorice' and follow us on Twitter
For more information or to arrange interviews with the 10 Minute Tips experts
contact Rick or Emma at Smoking Gun PR, 0161 921 8164, firstname.lastname@example.org
Notes to editors:
Panda Licorice is available from Tesco Pharmacy, Waitrose, Sainsbury’s, Boots,
Booths, Holland & Barrett, Julian Graves and most good independent health shops.
Panda has been producing the world's leading premium quality, soft eating
licorice since 1927.
Licorice health fact sheet available upon request
Product images available upon request
10 Minute Tips Expert profiles
Rosi Chapman...Beauty Expert
Rosi is the creator of Transformulas, whose products offer'beauty without
surgery'. Transformulas gives the best results that can be achieved without
resorting to the pain, cost and risk of invasive treatments or surgery. Visit
Katie Martin...Beauty Expert
Katie in the in-house beautician at Transformulas whose vast product knowledge
can be drawn upon cure any beauty blemish. Inspired by many things, Katie
believes it is truly possible to find beauty in everything. Katie will be
providing tips alongside Rosi. Visit http://www.transformulas.com/
Emma Jade-Parker...Style Expert
With more than 12 years' experience, if Emma isn't making Ricky Gervais look
good, she could be working on set with the likes of Keira Knightley or looking
after Gerard Butler. Visit http://www.emmajadeparker.co.uk
Natasha Litwinenko...Hair and Make-Up Expert
With eight years' experience, Natasha can regularly be found making the stars
look stunning, from Cristiano Ronaldo to Sadie Frost and Maroon 5. Visit
Rachael Anne Hill...Nutrition Expert
Rachael is one of the UK's leading and most sought after weight management
specialists. Her infectious enthusiasm for 'gimmick free' healthy eating and
active lifestyle has made her a favourite with celebrities and a regular on TV,
radio and in the press. Visit http://www.rachaelannehill.com/
Lucinda Whittaker...Fitness Expert
Former British Indoor Climbing Champion and, a British Bouldering Champion,
Lucinda has over 15 years' climbing experience and a physiology degree. Visit
Flic Everett...Relationships Expert
Flic is an agony aunt and relationships expert, journalist, broadcaster, author,
co-owner of award-winning Manchester boutique Rags to Bitches. Visit
Pauline Clare...Life Coach
Pauline was the UK's first ever female Chief Constable. She left the Lancashire
Constabulary in 2002 to teach individuals, businesses and organisations how to
make the best out of themselves and their employees. Visit
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Panda Licorice has been producing the world’s leading premium quality, soft eating, fresh licorice since 1927 and boasts an amazing 80 years of continued production at the all famous Panda Factory in Finland. The real original Panda Licorice flavour has always fascinated people everywhere with its soft, aromatic and deceptively delicious tones.
Over the years in response to an ever growing loyal fan base, the Panda range has grown from three original products born in health stores (Natural Bar, Multipack and Licorice Cuts) to an impressive range of over ten mouth wateringly delicious products - making the brand No.1 for Licorice choice.
Panda is the original brand to pioneer the healthier confectionery category and it continues to lead the category year-on-year as more consumers become aware of their health and seek out those perfect healthier, guilt free, great tasting treats.