Sarah Jessica Parker's twin girls don matching floral Susu & John bonnets
ATLANTA, March 30, 2010--Want your special baby to dress like style maven Sarah Jessica Parker's little fashionistas?
For Media who want to know about fashion trends, Susu & John's baby bonnets, hats and clothing, which are handmade in the South, are a hot property since the Broderick twins were spotted wearing Susu & John Beaufort Button Bonnets in NYC last week.
Learn all about the bonnet's unusual origins and how a mother-daughter team marketed them all the way to People magazine and E! online’s “Fashion Police” in less than a year. "Our bonnets are based on an original heirloom pattern with humble beginnings--the pattern was actually cut from plain brown wrapping paper," said Susu & John co-owner Janie McQueen, whose mother and business partner, Mary Patrick, ran across the generations-
In this dismal economy, where people are returning to classic tastes and basics, Susu & John has found a way to bring back the traditional baby look using trendy fabrics and very practical materials. "Not only are most of our pieces reversible, but they're machine washable," notes McQueen. In fact, to differentiate themselves from the overly fussy "traditional heirloom" bonnets on the market, the company's slogan is "Made to be worn."
"Our bonnets make every baby look adorable, as a baby should--but more than that, they protect baby's delicate skin in a much more fashionable way than the frumpy sun hats you see too often," Patrick said. "They make a beautiful baby gift because of the impeccable quality and workmanship, but they're easy on the parents because they're so easy-care."
Many Susu & John retailers are monogramming them too, as the ultimate personalized--
A cool-weather line hits trade shows next month, featuring hats of pinwale corduroy, soft flannel and denim, with matching boys' trousers and reversible jumpers.
Photo:
http://www.prlog.org/
