San Francisco. Martini Media Network, the top media group targeting the affluent, and 33Across the leader in social targeting, have partnered, launching a unique solution for marketers to better target high net-worth individuals.
Using the 33Across SocialDNA™ platform, Martini Media will enable marketers to reach affluent consumers and their social connections within premium content and across the rest of the internet. The combined Martini-33Across offering will provide scale to reaching consumers with passions for classic cars, sailing, private aviation, equestrian sports, wine, golf and cigars, along Martini’s B2B publications – 1100 sites in total.
“We are excited to offer SocialDNA™ targeting across our network of affluent properties,”
Martini has broken new ground in this field, being the only media network directly targeting the passionate, affluent male demographic. Since acquiring Decision Maker Media in January, doubling the size of their network with over 1000 professional and lifestyle sites. Doing so allows them to reach the affluent audience for the entirety of the time they spend online.
“Our SocialDNA™ platform provides Martini Media the ability to leverage social relationship structures around affluent audiences to increase reach and drive improved ROI,” says Eric Wheeler, 33Across CEO and co-founder. “We’
Martini Media’s partnership with 33Across adds a new layer of social targeting to Martini’s existing range of audience solutions, including geo-targeting, behavioral and contextual targeting to high net-worth consumers.
About Martini Media:
Martini Media Network connects premium advertisers with affluent consumers online - the 50M Americans with HHI $150K+. Martini's vertical media network has over 1100 invitation-only, brand-safe publisher websites focusing on B2B publications, along with the Lifestyles & Passions of the $150K+ HHI Audience, in Channels such as Sailing & Yachting, Travel, Wine, Philanthropy, Golf & Arts. In 2009, Martini provided over 100 premium brands with custom solutions to engage affluence online - from data & targeting solutions to 12M affluent emails, video, social & mobile. In 2010, Martini acquired Decision Maker Media (DMM). Martini Life, Martini Media's owned and operated product, is a daily, online lifestyle newsletter targeting affluent enthusiasts in the Bay Area. Martini Media is based in San Francisco, CA. For more information, see www.martinimedianetwork.com, follow us on Twitter: http://twitter.com/
