OpenBuys Launches First Marketplace That Enables Online Merchants To Target Cash Flow Objectives

March 30, 2010 - PRLog -- OpenBuys today announces their new online marketplace that automatically adjusts product pricing in response to supply and demand, guided by a merchant's specific business objectives. Whether the objective is to maximize revenue recovery on overstock products, shift working capital from low-ROI to high-ROI products, or optimize profits from scarce, high-demand products, OpenBuys enables merchants to easily fine-tune their strategies.

"Our goal is to take a complex problem and make it as simple as possible for merchants. Merchants list their items for sale at OpenBuys.com like they do on other marketplaces, but with us they simply decide if they want to either liquidate product or maximize profits - and the platform sets the optimal price," said Peter Dean, Chief Marketing Officer at OpenBuys. "No other marketplace allows you to do that."

The OpenBuys marketplace represents a new approach in a very challenging environment for online merchants today. Merchants continue to look for ways to liquidate overstock inventory while balancing delicate cash flow requirements or achieve optimal pricing on valuable scarce inventory.

"I am glad that OpenBuys offers Outdoor Kids another market for moving inventory - the price we get on products is great and higher than expected, the help we received from the staff is awesome, and we need the cash flow," said Jenny Decker, owner of Outdoorkids.com. "Overall, I'm gearing up for long-term relationship."

OpenBuys' new approach to the age-old overstock cash flow problem gives merchants an opportunity to take a larger share of the profits from their overstock inventory. "As an experienced retailer, I know the constant challenge of balancing cash flow and discounting to achieve the best possible revenue outcome for the company. There are liquidation options, but these often push your recovery well below cost and current market value," said Dean. "If we can achieve the same cash recovery on 25% to 50% of your inventory in time to meet cash flow requirements, then we can continue to burn off the remaining inventory and drastically increase contribution margin."

"Even on our non-overstock inventory, OpenBuys has been able to generate a significant number of new orders - even more than we get from Amazon.com," said Rob Gibson of Trampoline Parts and Supply. "It's nice to be able to simply turn the dial to drive more orders on certain products while maximizing profits on scarce items."
About OpenBuys

OpenBuys is an e-commerce marketplace that uses technology to match merchants and customers in intelligent ways. The OpenBuys platform utilizes proprietary technology that dynamically adjusts product price and merchandising strategies to maximize cash flow and profit per order at the SKU level. This enables the OpenBuys platform to continuously adjust pricing based on order flow and demand to help merchants hit their individual objectives. OpenBuys is currently accepting applications for additional beta customers. OpenBuys is a privately held company. http://www.openbuys.com

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About OpenBuys:

OpenBuys is an e-commerce marketplace that uses technology to match merchants and customers in intelligent ways. The OpenBuys platform utilizes proprietary technology that dynamically adjusts product price and merchandising strategies to maximize cash flow and profit per order at the SKU level. This enables the OpenBuys platform to continuously adjust pricing based on order flow and demand to help merchants hit their individual objectives. OpenBuys is currently accepting applications for additional beta customers. OpenBuys is a privately held company. http://www.openbuys.com