Less than one year ago three ladies, two of which are a mother and daughter duo, sat down over a glass of wine and decided to launch a product line aimed at the average, social bridge player.
A game close to heart to the elder partner, bridge remains a popular game since it was first played in the 17th century and has been recognized and even prescribed by doctors for the enhancement of mental stimulation. The three partners were inspired to make a go of their own brand of bridge supplies after recognizing a need in the market for designer accessories and also because of their ability to produce reusable tallies.
The result is a line of products called BridgetTM. Offered as gift sets and for individual sale, all of Bridget™ items are made in the USA, coordinate well together and serve as a wonderful gift, particularly with Mother’s Day fast approaching.
According to long-time bridge player and partner in BridgetTM, Gail Brooks, “I have been playing bridge for almost 40 years and thought what a great opportunity for us to develop classy, durable and player-tested products for those like me who love to play bridge. I began playing bridge in college and continue to do so in my twilight years because it keeps me active, promotes mental stimulation and was one of the main ways I was able to make new acquaintances when I moved to a new community.”
Bridget™ products hit the market online at http://www.BridgetLovesBridge.com in March 2010 just in time for Mother’s Day gift giving. Bridget’
According to Jan Carpenter, partner in Bridget™, “Bridge is crossing generational barriers with more and more younger couples, college students and teenagers taking the game on as sport. In our initial research we learned of several Facebook groups dedicated to discussions about Bridge and learned that they teach Bridge in public schools in Europe.”
Bridge will also have its place in public schools in the United States if Bill Gates and Warren Buffet have anything to say about it. The two richest men in the world recognized the benefits of playing bridge and have invested more than $1 million to finance a bridge program in schools, believing that young people should be introduced to the multi-faceted education embedded in a simple deck of 52 cards.
“We feel like we are filling a niche in the marketplace and have found an even greater love for a card game that has stood the test of time,” added Carpenter.
BRIDGETTM was formed in 2009 by Gail Brooks, Jan Carpenter and Laura Reed. Headquartered in St. Louis, Mo., with a satellite office in La Quinta, Ca., BridgetTM offers quality products for the social bridge player. For more information, please visit www.BridgetLovesBridge.com or call (877) 497-3298.
Photo:
http://www.prlog.org/




